• Successfully launched Children's Day marketing promotion and kid's sundae cups, increasing in-store sales during the holiday• Conducted qualitative and quantitative research on ice-cream flavor trends through social media and phone calls to guide creation of future menu

Successfully led the strategy of 15+ identities and marketing campaigns for various brands— including Michelin Guide, a multination tech company (>US$50B revenue), and Thailand’s leading department store (~US$1B revenue)—in tech, retail, CPG and food and beverage∙ Conducted in-depth competitive analysis to devise brand positioning and strategies ∙ Created verbal identities: naming, messaging, taglines, and social-media caption∙ Planned experiential marketing campaigns to increase brand awareness: selectinginfluencers, prompting user-generated content, and boosting engagement rate by 6X ∙ Coordinated 30+ neighborhood brand partnerships: negotiating deals to create 20+products and strengthening brand’s image with 80% positive responses∙ Art-directed visual brand identities: logos, typographic system, and photography ∙ Briefed and collaborated with food stylists, photographers, and illustrators∙ Awarded the 2019 Design Excellence Award by Thai Ministry of Commerce∙ Prepared and presented pitch decks to different stakeholders, including C-suite executives ∙ Managed junior designers: delegating workloads and estimating project timelines

∙ Assisted brand strategist in developing design concepts, brand voice, and brand strategy∙ Designed typographic layout, iconography, patterns, and illustrations for prints & webs

Assisted the design team and staffs with the set-up and visualization of various events, including the New York Public Library Gala