• Responsible for setting the agency Data, Product and Technology strategies, aligning with global business strategy for long and short term.• Responsible for delivering WPP’s AI agenda across regions in partnership with the Chief AI officer. • Responsible for connecting and collaborating with regional teams and aligning with other business functions and bringing together boarder teams across the regions in delivering business goals. • Responsible for operational efficiencies and commercial growth through data and tech offerings (PNL responsibilities).• Responsible for maintaining and scaling the product development and innovation pipeline for data products. • Leading the data and technology roadmap for portfolio partners such as Paramount, Amazon, The Coca-Cola Company, Nestle. • Lead the development and execution of the AI and technology strategy, transforming the company into a data-driven enterprise.• Key contributor on thought leadership and being the subject matter expert for data and tech in public events, publications, representing agency interest within regional and global boards and partners. • Responsible for developing proprietary data products and solutions, managing the end-to-end product lifecycle including go-to-market strategies, operations, growth and support models etc. • Developed KPIs to track product success, managing reports for operational delivery, and leveraging data insights to identify opportunities for optimization and innovation in media campaigns.• Architect a cohesive and scalable marketing platform, ensuring interoperability across channels and geographies.• Responsible for all data and Tech product and solution go-to-market strategy, Launch, maintenance and optimisation cycles. • Responsible for developing robust data governance and security frameworks ensuring GDPR compliance and safeguarding customer data across all platforms and business units.

• Leading the data, technology and product strategy, governance, policy, transformation and developing enriched roadmap to create and drive business value within agency and within key client portfolio. • Driving the productization and “agency as a platform” initiatives to package and platform media services to build new revenue generating opportunities. • Being the Data and Tech subject matter expert and spokesperson on behalf of the agency for all things data, measurement, product, and technology. • Providing leadership, guidance, mentorship, and influence to senior C-suite board and agency members on data and technology initiatives. • Responsible for innovation within data science, measurement, and analytics capabilities by building new products and solutions to solve business challenges. E.g. Proprietary data visualization tool, Advance Data modeling using AI, Big data analytics, Augmented analytics, Predictive modeling etc. • Building and bringing to market new data products that address business needs and generate revenue.• Responsible for managing data and technology 2nd and 3rd party partnerships in line with strategic direction. • Responsible for developing and maintaining the data protection compliancy and partnership through robust governance of data pipelines and GRPR compliance. • Providing clear roadmap and guidelines for other CofE on the best utilization of data and tech services. • Bridging the skills & knowledge gap by developing and deploying training and mentorship programs for new joiners and existing team members. • Led the ongoing optimization of the agency tech stack by creating robust solutions and strong partnerships with technology providers. • Building a strong hybrid engineering team (UK/India) to deliver complex engineering and platform build for agencies and clients e.g. Data Lake solutions, Data visualization solutions, and SAAS development.

• Define digital and data strategy practices, and lead the development and delivery of ongoing key strategic projects. • Introduced ML-driven analytics solutions that enabled predictive modeling, econometrics, and real-time insights, improving client decision-making and delivering measurable business impact.• Partnering with C-suite stakeholders and developing priority project roadmaps, business cases, route-to-market strategies for clients, and internal proprietary solutions and services.• Drive the development of the enterprise data and analytics platforms with a primary focus on automated, efficient, accurate financial and operational reporting• Partner with businesses to capitalize on the value of enterprise information assets and the analytics used to render insights for decision-making and regulatory reporting.• Oversee the integration and staging of data, along with the development and maintenance of the data lakes & data warehouse for use by analysts throughout the organization.• Responsible for managing clients' digital media budget (between £100m to £350m) and delivering high-ROI projects within agreed SLAs. • Responsible for timely delivery of digital channel strategies (both ATL and BTL) and measurement of channel performance while developing analysis and insights for campaigns. • Responsible for consulting senior client leadership in key business decisions by providing trading insights, predictive analysis, and translating business performance data into actionable insights. • Owning the digital transformation and market capability growth models and local market adoption.• Owner of the data governance and guidelines for digital departments across global and local markets. • Enhanced data security measures, implementing end-to-end encryption across all data pipelines and ensuring compliance with global data protection standards.

Densu is a Global, media & digital media communication agency based in London. I was the Global Senior Data Strategist and EMEA Chief Data Strategist managing a data science team of 6 and a portfolio of 4 global clients. My roles consist of internal & client-side (retainer & secondment) responsibilities. Client-side responsibilities: • Setting the data driven strategy for media planning (Programmatic buying, OOH, Print, TV/AV, Social, Search, CRM) and services vision, and roadmap for Dentsu global clients.• Develop operational frameworks such as test and learn framework, digital maturity framework, performance measurement framework etc for global and local markets. • Providing industry insights and new innovations that is appropriate to client portfolio for business development and account growth purposes. • Manage, inform, and educate the global and local teams on media, ecommerce and customer growth strategies for cross platform and cross media channels. • Manage my team to deliver successful performance measurement frameworks alongside data and tech strategies for clients such as Burberry, AB inBev, Honda, Esteé Lauder, Sonos, Shiseido, William Grant & Sons. • Managing global client budget planning for global and local market. • DAN Global responsibilities: • Counsel and support the C-suite leadership team on long and short-term data driven digital strategies and new opportunities in market. • Manage, standardize & automate processes and frameworks to increase operational efficiency through the usage of data technology• Manage and develop key partner and 3rd party vendor relationship. • Productize data solutions for DAN global services portfolio as well as developing and implementing successful route to market strategies for the data products.• Partnering with business development team in pitching for new business by building data-driven strategies, solutions, costing etc for prospective client proposals & pitching.

• Responsible for delivering B2B Digital & Analytics Transformation programme for Heineken European markets through delivering digital products & capabilities. • Developed data driven customer centric strategies & roadmap for marketing channel (SEO, Paid Media, PPC, Social, Email, Apps) mix, measurement strategy, set KPIs and success metrics with a focus on organic growth tactics that align with global business goals. • Built & led the European Data Science department alongside the regional data & digital analytics leads. • Created and delivered the digital innovation roadmap and delivered project such as Epos integration in wider data eco system, AI/ML intelligent personalisation, Programmatic media marketing etc. • Created Digital Learning and development programme and championed best practice approach within the b2b digital teams. • Built & deployed reporting & digital analytics framework for European region and deployed reporting automation s part of Digital transformation initiatives. • Implemented full data collection framework. E.g. Full site tracking (GA, GTM, Adobe), integration with Hybris and SAP, Offline and online data combination, omni-channel data integration. • Developed Data driven digital marketing strategies and shaped wider B2B ecommerce business goals. • Responsible for deploying new, managing existing and optimising the full marketing and data technology stack to support marketing automation, content management, reporting automation and artificial intelligence technologies including but not limited to Hybris, Salesforce, Azure, AWS, Power BI, Tableau, WordPress, Adobe Omniture, Google Analytics, and more.• Responsible working closely with other technology teams and aligning with rest of the business work streams to provide fully aligned all-encompassing activity road map and communicate status of programme to regional and global C-suite.

PhotoBox group is the leading e-retailer of photo personalisation and personalised gifts in the UK, Spain and Germany. I’m responsible for the Marketing & Analytics strategies and data technology operations for the whole group. I was managing a department of 21 with 6 direct reports. Key Achievements: • Implemented new SPA site (replacing the old Multipage site) reflecting the data driven approach and personalised customer journey for PhotoBox brand. This has delivered an AOV increase of 23% mom (equates to £980K). • Implemented the migration of all brands to a new adobe campaign instance. This has improved email deliverability rate by 28% in the first 4 weeks on implementation which equates to revenue growth £1.8m YoY from email channel. • Increased testing capability for the group by implementing Optmizely full stack as the group optimisation and AB testing tool as well as delivered individual brand testing strategies contributing the growth targets. (test number is 10 test a month to over 50 tests a month).• Developing a robust Multi touch attribution model for Moonpig and Photobox to incorporate all marketing data points including TV to present a comprehensive customer interaction and attribution model which is being utilised by the marketing teams to make informed decision for their marketing spend. • Introduced programmatic media buying for brands by successfully implementing and managing campaigns through Double Click suite (DC studio, DC campaign manager, DC search, DC bid manager).

PFS web is a Global Ecommerce Consultancy who also provide outsourcing services for all digital requirements. I was responsible for Programme delivery and management of a department of total 16 (senior, mid & junior) members. My clients included P&G, Pandora, Ice Watch, Diageo, LVMH (Tag Heuer, Dior etc), Fiorucci, Links of London, Graham & Brown, Xerox, Starbucks, Four Seasons and many more.

I was responsible for managing the data hub and leading the digital insight led projects and optimisation campaigns. As part of my role, I was responsible for owning the data and insight for the group and execution of all data driven projects.

I was responsible for managing multiple marketing campaigns simultaneously, leading & developing national & international marketing campaigns.