Irina Babicheva (Lyutikova)

Irina Babicheva (Lyutikova) Email and Phone Number

Marketing Effectiveness / Business Development / Consultant / Group Account Management @ AXENIX
Irina Babicheva (Lyutikova)'s Location
Moscow, Moscow City, Russia, Russian Federation
About Irina Babicheva (Lyutikova)

Business development manager with successful experience both in analytical and commercial roles at Nielsen responsible for driving revenue growth through providing analytical insights and consultancy for a group of top FMCG clients, digital platforms, media agencies. In the recent role, I was working with Nielsen marketing and media effectiveness solutions (Marketing Mix Modelling, Market Test, Predictive tools and software) that enabled advertisers to evaluate the performance of their overall marketing strategy and reveal opportunities for marketing ROI growth. I was also responsible for starting new relations and developing customized project designs for clients from other industries (e-commerce, finance, pharma, etc.)Strong performance: 25%+ annual business growthExperienced people manager with ability to select, train and develop team members

Irina Babicheva (Lyutikova)'s Current Company Details
AXENIX

Axenix

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Marketing Effectiveness / Business Development / Consultant / Group Account Management
Irina Babicheva (Lyutikova) Work Experience Details
  • Axenix
    Manager
    Axenix Nov 2022 - Present
    Moscow, Russia
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  • Nielsen
    Marketing Effectiveness Business Development, Russia And Ee
    Nielsen Jul 2020 - Aug 2022
    Москва, Россия
    - Set annual and quaterly targets for Nielsen Marketing Effectiveness in Russia, develop annual plan of reaching the target and continuously overperforming- Promoted Nielsen Marketing Mix Modelling approach for outcomes-based media planning- Localised Predictive ROI Solutions to Russia and Eastern Europe- Developed effective relations with advertizers, media agencies, publishers and sellers through uncovering marketing ROI and business growth opportunities
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  • Nielsen
    Senior Consultant
    Nielsen Jul 2019 - Jun 2020
    Moscow, Moscow City, Russia
    - Led the launch, day-to-day execution and delivery of Marketing Mix models results to the clients- Managed Market Tests group of studies: coordinated and launched more than 20 projects with clients, formed internal project teams, monitored the execution and presented the final results to the clients
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  • Nielsen
    Client Business Partner | Group Manager
    Nielsen Aug 2013 - May 2019
    Developed relationship with top FMCG customers in order to protect and increase revenue from on-going contracts and additional services:- Ensured high-quality analytical deliverables and recomendations to clients based on Retail audit data and additional studies (Pricing, CI, MMM etc.)- Drove revenue growth by securing annual contracts through negotiations and identifying opportunities for additional services and product developments- Led and developed a team of client consultants
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  • Nielsen
    Account Executive
    Nielsen Aug 2012 - Jul 2013
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  • Nielsen
    Market Analyst
    Nielsen Aug 2010 - Jul 2012
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  • Microsoft
    Intern (Financial Department)
    Microsoft Jul 2009 - Jun 2010
    View

Irina Babicheva (Lyutikova) Education Details

Frequently Asked Questions about Irina Babicheva (Lyutikova)

What company does Irina Babicheva (Lyutikova) work for?

Irina Babicheva (Lyutikova) works for Axenix

What is Irina Babicheva (Lyutikova)'s role at the current company?

Irina Babicheva (Lyutikova)'s current role is Marketing Effectiveness / Business Development / Consultant / Group Account Management.

What schools did Irina Babicheva (Lyutikova) attend?

Irina Babicheva (Lyutikova) attended Всероссийская Академия Внешней Торговли / Russian Foreign Trade Academy.

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