Irina David (Boca)

Irina David (Boca) Email and Phone Number

Development Director at Electronic Arts (EA) @ Electronic Arts (EA)
redwood city, california, united states
Irina David (Boca)'s Location
Bucharest Metropolitan Area, Romania
Irina David (Boca)'s Contact Details

Irina David (Boca) personal email

About Irina David (Boca)

Over 17 years of experience encompasses Product Management and Customer Lifecycle Management, Project Management, Customer Experience, Strategy & Revenue Growth, Business Analysis and People Management at international level. Each experience has challenged me to discover the value of the profitable customer (internal and external) by understanding its profile, behavior and need (gains&pains), and enriched me with strong communication, analytical and negotiation skills. The telecom adventure made me a strong leader who constantly like to find new ways to keep the people around motivated and leverage their skills.

Irina David (Boca)'s Current Company Details
Electronic Arts (EA)

Electronic Arts (Ea)

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Development Director at Electronic Arts (EA)
redwood city, california, united states
Website:
ea.com
Employees:
22174
Irina David (Boca) Work Experience Details
  • Electronic Arts (Ea)
    Development Director - Fc Ultimate Team
    Electronic Arts (Ea) Jun 2023 - Present
    Bucharest, Romania
  • Electronic Arts (Ea)
    Development Manager - Fifa Ultimate Team
    Electronic Arts (Ea) Oct 2020 - May 2023
    Bucharest, Romania
  • Asociatia David Pentru Performanta In Sport
    Founder
    Asociatia David Pentru Performanta In Sport Dec 2022 - Present
    Bucharest, Romania
  • Telekom Romania
    Senior Project Manager
    Telekom Romania May 2019 - Sep 2020
    Bucharest, Romania
     Responsible to design, plan and accompany all topics around change and transformation within the Residential Commercial business unit and to take lead on complex and strategic projects;  Responsible for creating and maintaining cross-departmental relationships to enable leadership success; Drive project execution and integration of projects within Commercial Strategy together with projects owners; Coordinate the teams that consolidates and gathers all data for KPIs unit delivery;  Coordinate execution of the strategic initiatives; Supports the top management to quickly assess issues that serve as barriers to the team operating at maximum efficiency.
  • Liberty Global
    Connectivity Customer Value Proposition Manager For Central Eastern Europe (Upc)
    Liberty Global Aug 2017 - May 2019
    Bucharest, Romania
    ▪ Responsible for driving the strategy and development of the CEE Connectivity Customer Value Propositions (CVPs) in cooperation with all relevant cross functional organizations and country operations;▪ Ensure CVP Plan for CEE (roadmap 12-18 m); ▪ Responsible for designing new Connectivity CVPs;▪ Monitor competitive environment and market trends of CEE markets; ▪ Propose price level and CPE need of the Connectivity CVPs;▪ Ensure Central alignment with all the stakeholders;▪ Brief Marketing Communication and Product development teams about CVPs;▪ Responsible for creating Go to market concept plan for Connectivity CVP launch in countries;▪ Responsible of CEE Connectivity CVPs management: KPI tracking, further development, changes on elements, price proposals, lifecycle management;▪ Participation in Strategic segmentation: brief market research and select target segment;▪ Define and monitor Customer Experience KPIs related to Connectivity CVPs;▪ Create bundle strategy for selected CEE countries; ▪ Keeps in touch with the trends of the connectivity customer through various channels (research, sales channels, customer care, installers, web, market visits).
  • Telekom Romania
    Coordinator Core Connectivity Team
    Telekom Romania Sep 2015 - Jul 2017
    Bucharest, Romania
    ▪ Managing a team of Product Managers responsible for mobile data and fixed broadband products;▪ Responsible for delivering in Telekom Romania the core connectivity strategy - at home, on the move – for 2016+, including vision, drivers, ecosystem, monetization, customer, technology, agreed and aligned with all Deutsche Telekom NatCOs;▪ Responsible for implementing and managing the Customer Network Experience Program in order to have an alignment and collaboration fostering among Technology and Commercial / Customer Care teams.
  • Telekom Romania
    Senior Product Manager (Telekom Romania Mobile Communications, Former Cosmote)
    Telekom Romania Jul 2009 - Jul 2017
    Bucharest, Romania
    ▪ Responsible for implementing new businesses based on content and services for mobile TV, music streaming, NFC, direct billing operator, mobile wallet, integrated mobile networks, ring back tone, messaging and other value added services in order to increase revenue;▪ Ensure adoption by the specific customer segment for the Mobile Data Services and Value Added Services via promotions, competitions or communication campaigns (CRM, ATL, BTL, PR);▪ Create, develop, implement and manage new propositions for different customer segment based on its profile, with the main goal to increase revenue and sales;▪ Responsible for creating annual roadmap for the managed products;▪ Responsible for creating the Products Strategy (financial analysis, communication, roadmap);▪ Product repositioning (options related to existing market rates);▪ Co-branded Marketing activities with business partners;▪ Negotiate and close strategic partnerships (mobile banking, MasterCard mobile wallet);▪ Develop and implement go-to-market plan, working with all stakeholders;▪ Monitor results of propositions and perform enhancements as needed;▪ Forecasting and reporting (input, modelling to all involved departments – Marcomm; Technical, Financial);▪ Define measures and dimensions for new KPI’s;▪ Responsible for leading the project teams;▪ Keep up to date with Telekom Romania Mobile Communications and Deutsche Telekom Group strategy in terms of new propositions in order to ensure alignment and include new ideas in own product roadmap.▪ Provide trainings, in cooperation with Legal, IT & Technic, Procurement departments to new Product Managers.▪ Supervise and lead the activities of Junior Product Managers and offer them support, coach. Delegate them different management tasks in order to motivate them;
  • Vodafone Romania
    Regional Product Manager
    Vodafone Romania Jun 2009 - Jul 2009
    Bucharest, Romania
    ▪ Coordinate creation, development, implementation, go to market and management of new propositions targeting the regional areas with the main goal to increase revenue.▪ Identify regional market opportunity by initiating market research studies and data mining analysis▪ Develop the regional strategy to ensure reaching market share, subscribers, revenues and customer satisfaction targets with input from Key stakeholders (Sales, Marketing Commercial Strategy etc) and alignment within Vodafone proposition portfolio▪ Develop actions plans▪ Create annual roadmap for increasing market share, subscribers, revenues and customer satisfaction targets in regional areas▪ Develop and implement go-to-market plan, working with all stakeholders to execute▪ Launch new regional offers for prepaid and postpaid customers and manage the post launch▪ Monitor results of propositions and perform enhancements as needed.▪ Contribute to brand awareness and favorability: propose, specify and drive to implementation the regional propositions elements to commercial campaigns (ATL, BTL and PR) across the consumer customers’ life cycle
  • Vodafone
    Product Manager, New Consumer Markets
    Vodafone Jul 2008 - Jun 2009
    Responsibilities:• Create, develop, implement and manage new propositions targeting, new markets with the main goal to increase revenue and sales• Identify market opportunity for creating new consumer propositions either by launching new products or by finding new partnerships and ways to tap into new consumer markets;• Keep up to date with Vodafone RO and Group strategy in terms of new propositions in order to ensure alignment and include new ideas in own product roadmap. Liaise with Vdf RO Strategy team;• Create annual roadmap for bringing to market new propositions• Launch new proposition to market and manage the product post-launch;• Monitor results of product/proposition and perform product enhancements as needed.
  • Vodafone
    Competitive Intelligence Analyst
    Vodafone Jan 2007 - Jul 2008
    Responsibilities:• Support the company objectives, gathering and analyzing on projects designed to give senior management information about Romanian market and international telecom market• Carry out data collection and analysis as assigned by the management team• Comply with ethical standards and legal requirements in all data collection activities. • Analyze data collected, including data from the company-wide ci system • Assess the company's position relative to competitors in the Romanian mobile telephony market and voice communications market• Provide draft reports for senior management and other units of the companyAchievements: I have managed to learn on the fly new information and I have fulfilled my tasks without help or supervision. I have been working on my own or with the team to develop new projects that implied all the company’s departments. The feedback received from the company directors was extremely positive regarding all the projects.
  • Vodafone
    Analyst Credit Control
    Vodafone Dec 2005 - Jan 2007
    Responsibilities: Same Responsibilities as Analyst Credit Control and FraudAchievements: My experience as a Credit Control and Fraud Analyst enlarged my perspectives, made me look at things thoroughly before making a decision. I have realized what it means to accept risk and take action.Due to my planning, organizing and technical skills, I was assigned to deal with different reports and projects for my team: scheduling, productivity, call reasons, customer segmentation, developing IVR system for Credit Control and other projects. I have been accepted in the Apprenticeship of Management program.
  • Vodafone Romania
    Back-Up Collection Team Leader
    Vodafone Romania Sep 2005 - Jan 2007
    Responsibilities:• Monitoring the outbound campaigns and the inbound calls;• Schedule the outbound campaigns • Allocate the resources by taking in consideration the department’s needs;• Informing the department about different changes in procedures regarding other departments, promotions and new events, organizational changes etc;• Offering support to collection officers in different matters;• Answering to escalations• Participate in the recruitment process for Customers Service department • Responsible for giving feedback and hold evaluation sessions• Motivating people• Communication between departments
  • Vodafone
    Analyst Credit Control And Fraud
    Vodafone Oct 2004 - Nov 2005
    Responsibilities:• Monitoring daily all the accounts assigned in the Credit Control queues, for different type of clients regarding the Mobifon quality standards;• Call customers to identify them and inform about credit limits and contract clauses;• Require prepayments for their high usage. Also, we have to negotiate the payments and the due date of this and offer alternative methods of payments;• Monitoring the risk accounts which are in roaming;• Fraud prevention• Train new Credit Control team members on process flow, procedures, account treatments;• Communication between departments.
  • Vodafone
    Collection Officer
    Vodafone Oct 2003 - Sep 2004
    Responsibilities:▪ Responsible for recovery of back payments of the customers according to the terms of the department and procedures, acting politely and effective;▪ Informing the clients regarding the billing cycles, due days, invoices, payment methods and restriction taken on an account;▪ Responsible for handling customer’s complaints and taking care of the customers that express their wish to cancel the price plan using the retention tools;▪ Responsible for communication between departmentsAchievements: I have quickly achieved the department and individuals objectives and because of that I have been recommended for a position in the Credit Control back-up team and after than as a credit control analyst
  • Generali
    Assurance Agent
    Generali Aug 2002 - Sep 2003
    Responsibilities:• Inform and educate people about what means insurance;• Identify people needs;• Provides information on inquiries regarding specific services and products;• Signing the insurance;• Collect payment from customers.Achievements: I have closed many contracts on different assurance domains (industry assurance, life assurance, non - life assurance) and I have spread the company’s values

Irina David (Boca) Skills

Customer Satisfaction Microsoft Office Negotiation Call Center Problem Solving Program Management Project Management Management Marketing Customer Experience Product Management Competitive Intelligence Telecommunications Competitive Analysis Leadership Project Planning Strategy Analysis Customer Retention Segmentation Call Centers Marketing Management Team Management Team Leadership Product Marketing Business Planning Pricing Vas Crm

Irina David (Boca) Education Details

Frequently Asked Questions about Irina David (Boca)

What company does Irina David (Boca) work for?

Irina David (Boca) works for Electronic Arts (Ea)

What is Irina David (Boca)'s role at the current company?

Irina David (Boca)'s current role is Development Director at Electronic Arts (EA).

What is Irina David (Boca)'s email address?

Irina David (Boca)'s email address is ir****@****hoo.com

What schools did Irina David (Boca) attend?

Irina David (Boca) attended Universitatea Din București, Scoala Nationala De Studii Politice Si Administrative (Snspa), Trainings.

What are some of Irina David (Boca)'s interests?

Irina David (Boca) has interest in Poverty Alleviation.

What skills is Irina David (Boca) known for?

Irina David (Boca) has skills like Customer Satisfaction, Microsoft Office, Negotiation, Call Center, Problem Solving, Program Management, Project Management, Management, Marketing, Customer Experience, Product Management, Competitive Intelligence.

Who are Irina David (Boca)'s colleagues?

Irina David (Boca)'s colleagues are Hassnain Azam, Traci H. Pagan, Returnpath User, Danny Lew, Allison Derek, Nancy Tyagi, Julie Foster.

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