Grew the regional sales from €700,000 to €7,000,000+ a year between 2019 and 2021. Created a network of more than 150 partners in the region, from family boutiques to departments stores, leading a team of three. Excellent understanding of the regional cultural, legal and financial specifics.Negotiated contract terms, introduced selective distribution model, expanded the sales channels through online and physical outlets, seasonal presence in select partners, global online marketplaces, sample sales.Based on data analysis, created the regional strategy for the distribution of the brand, supporting marketing efforts by segment/region, seasonal strategy.Collaborated with marketing and PR to execute brand promoting events in the region.

Full ownership of one edition per week of the daily show – from selecting topics and guests, creating the scenario, researching topics through conducting key interviews to collaborating with other teams and shows of the television to ensure proper coverage of topics and productions, ensuring compliance with the company policies and directions, local legislation and legal obligations. Working with the marketing team to produce and include promotional messages and campaigns. Overseeing and directing reporters, video operators and post-production teams to create the necessary content within the required timeframes and with high quality. Hosting a weekly fashion segment, showcasing trends, commenting on fashion angle of current events like Academy Awards, Royal Wedding, etc. Among the interviewed are Roger Waters, Philipp Plein, Emir Kusturica, Caroline Scheufele, Oliviero Toscani, Roberto Botticelli and others.