> Develop creative strategy from scratch including data analysis, brands DNA case studies andconsumer behaviour research to the production and final execution> Lead and inspire a multi-skilled team, fostering a culture that places a premium on ideas, creativityand innovation to stimulate original thinking and deliver industry-leading creatives> Lead brainstorms, concept development pitches and motivational sessions with the team workingas a perfect catalyst between the creative team and top management> Create a positive, collaborate, supportive culture by being solution-oriented, and encouragingcollaboration and respect> Helping establish and maintain project staffing and schedules depends on the project requires> Ability to provide reorganization and improvement of the creative department with a focus oncreating better team communication and productivity to achieve better results> Strong discipline and organizational skills including the ability to manage multiple projects simultaneously> Improving brand positioning, companies values, and purpose in the post-pandemic world> Ability to analyze and improve marketing communication with the consumer, mapping theconsumer’s shifting behavior and allocation new target

> Developed successful rebranding e-commerce strategy for 7 European markets and implementation including data analysis, brand positioning, case studies, and consumer behaviour research that needed the flexibility to communicate new campaigns daily without becoming boring or repetitive> Communication and reporting to the top management, CEO and board directly> Reorganization and improvement of the creative department (across LOBs) with a focus on creating better team communication, professionals selection, and productivity> An educational and motivational session with the creative department to provide clear guidance for the implementation and future goals of the creative strategy> Coordination of the creative team, communication with the developer’s, marketing and sales department to uncover the brand’s culture, values, and purposes which will help to achieve the best results in the final execution and company’s synergy

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> Developed successful 360 degrees campaign for the celebration of Zalando’s 10th anniversary, new visual communication and creative strategy for the event needed to be spearheaded> Communication and reporting to the top management, Executive Creative Director and VPFacilitate cross-channel digital marketing strategies from ideation to content creation throughexecution> Lead, mentor and coach of the creative team of 15 people including Art Directors, Designers,> Strategies and developers. Identified potential future talent for the creative team and developwhere appropriate> Analysis of the brand’s DNA, culture, values, and purposes which will help to achieve the bestresults in the final execution

> Develop a creative department and creative strategy from scratch including data analysis,brands DNA case studies and clients identity research to the production and final execution> Develop relationships with all members of the creative team to have an intimate knowledge of their capabilities and motivations to best match their skills with the project requirement, keeping long-term growth in mind> Built and managed cross-functional and internal client relationships in focus on fashion luxury brands based in Italy, Spain, and France, to unify brand identity, awareness, messaging and storytelling> Worked alongside other teams in Marketing to push the creative expression of the brand to new levels of excellence> Strategic planning and development of new production approaches which promote agility and flexibility

> Articulated aesthetic requisites by translating client ideas across appropriate teams towarda successful product> Creatively and technically managed full lifecycle of in-scope projects across the appropriate studio or creative team members to successfully meet client needs> Lead, mentor and coach of the internal creative team of 5-10 people including Art Directors, Designers, Strategies, and developers> Set an example of creative excellence that inspires and guides a team to always reach for the highest brand standards> Created a positive, collaborate, supportive culture by being solution-oriented, and encouraging collaboration and respect> Partnered with an internal team or client throughout the lifecycle of each project to ensure an end-result that meets brand integrity and marketing objectives> Active participant and subject matter expert supporting business growth from both new and existing client opportunities> Contributed to client relationship and pitches by being keenly aware of the client’s business objectives> Solved problems through proactive involvement with the client and account teams against project goals

> Articulated aesthetic requisites by translating client ideas across appropriate teams towarda successful product> Creatively and technically managed full lifecycle of in-scope projects across the appropriate studio or creative team members to successfully meet client needs> Lead, mentor and coach of the internal creative team of 5-10 people including Art Directors, Designers, Strategies, and developers> Set an example of creative excellence that inspires and guides a team to always reach for the highest brand standards> Created a positive, collaborate, supportive culture by being solution-oriented, and encouraging collaboration and respect> Partnered with an internal team or client throughout the lifecycle of each project to ensure an end-result that meets brand integrity and marketing objectives> Active participant and subject matter expert supporting business growth from both new and existing client opportunities> Contributed to client relationship and pitches by being keenly aware of the client’s business objectives> Solved problems through proactive involvement with the client and account teams against project goals

> Developed from scratch internationally well known strong brands of Glamour Magazine and OK! Magazine for the Czech market, implementing case studies and researches of the local culture specifics and mentality allocated the perfect target audience and successfully launched both magazines on the market. After a year, OK! Magazine was successfully acquired by the biggest a publishing house in the Czech Republic> Oversaw monthly all visual communication (print and online version of the magazines) special advertising sections, worked collaboratively with the sales team to develop templates, and executing layouts with provided materials> Directed the concepting and execution of any materials for brand campaigns, direct / sales campaigns and product launches, including TV, print, out of Home, brand marketing, social media, email, retail, experiential, and more> Lead hired and coordinated a team of designers (graphic, illustration, motion, 3D, packaging), copywriters and producers through management, planning, and creative development> Worked in close coordination with the Head Quarters in New York and London, local CEO, Publisher and Editor and Chief to elevate and iterate on the expression and realization of the quip brand across the company> Manage creative production/operations to make sure the organization and reporting of work is consistent, file management is structured and the cost implications of creative decisions are tracked

> Developed from scratch internationally well known strong brands of Glamour Magazine and OK! Magazine for the Czech market, implementing case studies and researches of the local culture specifics and mentality allocated the perfect target audience and successfully launched both magazines on the market. After a year, OK! Magazine was successfully acquired by the biggest a publishing house in the Czech Republic> Oversaw monthly all visual communication (print and online version of the magazines) special advertising sections, worked collaboratively with the sales team to develop templates, and executing layouts with provided materials> Directed the concepting and execution of any materials for brand campaigns, direct / sales campaigns and product launches, including TV, print, out of Home, brand marketing, social media, email, retail, experiential, and more> Lead hired and coordinated a team of designers (graphic, illustration, motion, 3D, packaging), copywriters and producers through management, planning, and creative development> Worked in close coordination with the Head Quarters in New York and London, local CEO, Publisher and Editor and Chief to elevate and iterate on the expression and realization of the quip brand across the company> Manage creative production/operations to make sure the organization and reporting of work is consistent, file management is structured and the cost implications of creative decisions are tracked