Irina Levchenko work email
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Irina Levchenko personal email
Passionate about improving existing processes and driving new initiatives to achieve business objectives and capture new opportunities.In-depth understanding of marketing and sales techniques and further financial and business implications.Specialist in development and implementation of marketing strategies and tactics, communication development and placement via different media channels (TV, Press, On-line and SMM, OOH, POP, etc).New product and new business introduction to Ukrainian market, portfolio management, positioning, pricing, communication and promotion development. Evaluation of research data, market conditions, competitors’ analysis and further adjustment actions upon analysis results.Product planning & forecasting, Portfolio & P&L.BA degree in management. Chartered Marketer, CIM. Fluent in Russian, Ukrainian and English
Self-Employed
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Marketing ConsultantSelf-Employed May 2016 - PresentUkraine
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Head Of Marketing (Telecom Business)Samsung Electronics Jun 2014 - Apr 2016UkraineHead of Marketing (Telecom Business)Development and execution of marketing strategy & activities in Telecom category -
Head Of Marketing (Audio/Video Business)Samsung Electronics Jun 2013 - Jun 2014UkraineDevelopment and execution of marketing strategy & activities in Audio/Video businessNew product positioning & launching plansEnsuring differentiation and non-standard approach trough out all communication channels (ATL, Digital, incl. Viral, Social media, CRM, BTL, PR, TTL) Local insight generation & marketing intelligence (new trends and opportunities identification, analysis) Budgeting & forecasting
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It Product Marketing ManagerSamsung Electronics Feb 2012 - May 2013Kiev, UkraineProduct strategy and positioning for Samsung IT products (Note PC, Monitor and Printer).Development of superior knowledge of the consumer, customer, system value chain, key competitors and relevant environment.Development and integration of consistent and holistic product communication throughout all external and internal communication channels.
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Sr. Marketing Manager (Kitchen Appliances And Coffee)Philips Ukraine Nov 2011 - Jan 2012Kiev, Ukraine• Responsible for overall performance of accountable categories in Ukrainian market, including market share and turnover, financial results, planning and strategies, A&P budget, portfolio, pricing and promotion mix.• Responsible for new business introduction (Philips Saeco) in Ukrainian market from business case development to introduction stage, including development and implementation of brand strategy, positioning and marketing calendar.
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Brand Marketing Manager (Tm Domestos, Cif)Unilever Ukraine Feb 2008 - Nov 2011Kiev, Ukraine• Responsible for overall development of TM Domestos and Cif in Ukrainian market that supports global positioning, strategies and marketing objectives as well as business objectives in Ukraine. • Development and implementation of the brand strategies and activities that drive brand health and market share (marketing communication programs including media placement, instore activities). -
Trade Marketing Manager (Deo And Household Categories)Unilever Ukraine May 2006 - Jan 2008Kiev,Ukraine• Trade Support for accountable categories including development and implementation all kinds of trade promos, POSM development and placement, analysis and forecasting.
Irina Levchenko Skills
Irina Levchenko Education Details
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Professional Postgraduate Diploma In Marketing -
Economics And Management
Frequently Asked Questions about Irina Levchenko
What company does Irina Levchenko work for?
Irina Levchenko works for Self-Employed
What is Irina Levchenko's role at the current company?
Irina Levchenko's current role is Marketing consultant.
What is Irina Levchenko's email address?
Irina Levchenko's email address is ir****@****mail.ru
What schools did Irina Levchenko attend?
Irina Levchenko attended Chartered Institute Of Marketing, Zaporizhzhya National Technical University.
What are some of Irina Levchenko's interests?
Irina Levchenko has interest in Economic Empowerment, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Irina Levchenko known for?
Irina Levchenko has skills like Marketing Strategy, Marketing Management, Competitive Analysis, Trade Marketing, Forecasting, Product Management, Market Analysis, Marketing Communications, Fmcg, Market Research, New Business Development, Product Launch.
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