Irina Schatton Email & Phone Number

London, Gb

I have spearheaded the strategic and operational oversight of the business, ensuring robust financial control, regulatory compliance, and efficient management across all departments. My role includes maintaining comprehensive business infrastructure, overseeing financial stewardship, and supervising managerial and administrative functions.

London Area, United Kingdom

I lead a dynamic consultancy dedicated to empowering visionary entrepreneurs and driving business success. My mission is to turn innovative ideas into thriving ventures with impactful returns on investment. I take pride in not only providing strategic guidance and financial oversight but also in building robust operational frameworks, assembling high-performing teams, and resolving complex challenges. By fostering an environment where creativity and efficiency converge, I ensure that businesses grow sustainably and achieve outstanding results.

London, United Kingdom

At IRINA SCHATTON LTD, I led a branding and design consultancy that helped brands grow. I specialised in visual identity development, brand architecture, and content creation across various channels. My work included overseeing creative projects, managing brand exposure through marketing strategies, and fostering client and supplier relationships.

Founded and launched an interior design company in the UK and helped with portfolio extension towards luxury furniture, lighting and textiles. Strategised and executed the operational part of the business as well as orchestrated brand exposure thought a thoroughly developed marketing mix. I had full responsibility for financial planning and P&L handing. Achievements: - Facilitated and managed visual identity development, brand architecture and story; - Run creative development and production of several inspirational videos, product catalogues, packaging and other collaterals. Led content development and planning across various channels (Social Media, PR, Magazines etc.);- Led brand exposure through a thoroughly developed marketing mix (incl. website, events, exhibitions). i.e. I managed brand participation in the design show “Holiday House London 2017”; “London Design Festival 2018”; - From concept creation to execution, developed a series of inspiring talks in Covent Garden Ice-tank studio dedicated to intelligently introducing the brand. The events were raising some real issues in architecture and design as well as adjacent industries of our society. Managed to gain good coverage and PR exposure as well as invited well-known in the industry opinion leaders. Check here: https://www.facebook.com/klodtoleg/videos/910545752446446/ - On the later stage built a strong marketing and PR team; - Led collaborative project with Holland & Sherry on launching a new textile and wallpaper collection;- Built solid relationships with new clients and various suppliers; - Wrote and pitched a Business Plan that raised investments for the business and was accepted by the Home Office.

London, England, United Kingdom

I provided an account handling support for an integrated seasonal campaign: TV, POS materials, print, catalogues, website, social media etc. Managed national research project on the fleet market for Suzuki: research agency coordination, overseeing of insights analysis, and it’s conveying into comprehensive message strategy.

London, United Kingdom

Managed global adaptations for AVON (EMEA 17 markets) with a primary focus on ATL (TV, Print). The process-driven account required dealing with a large volume of assets, updates, files as well as handling a large number of finances and developing a strategic partnership with Client across all levels. Performed brand guardianship due to the necessity to leverage the brand locally and globally. Provided support on the creative development of a new 360 campaign for Lil-Lets (UK) where various traditional and digital media were part of the mix.

London, United Kingdom

I was leading the global account within a central team, implemented strategic and tactical brand keeping functions across multiple bright and dark markets. Consistently worked on global campaigns development with budgets approx. £300K - £500K; usually associated with search and elaboration of big ideas, key visuals creation and further deployment to multiple touchpoints: e.g. retail environment, packaging, consumer activation and engagement, experiential & digital platforms. Also, operated production implementation of key visuals, 3D animations and other creative units. Achievements: - Released autonomously developed two manifestos with the independently written strategic part, which reached benchmarking status on the BAT account;- Proactively presented competitive reviews, semiotic analysis and other vital functions;- Managed to build trustful relationships with tough Client.

London, United Kingdom

Led a series of special consulting projects in WGSN for premium and mass-market retail/FMCG companies: Adidas, Oriflame, Unilever. Facilitated branding analysis and monitor, tendencies recognition and interpretation. Conducted ad-hoc researches to identify beauty trends in Europe. Performed consumer insights mining to explore attitudes, key drivers and issues towards beauty care products. Supplied consumer segmentation with outer identities and perceptions mapping. Provided critical study reports with strategic recommendations.

London, United Kingdom

Russian Federation

Achievements: - First Apple iPhone commercial launched in Russia, which resulted in a gratifying letter from Steve Jobs to the team in respect to successful opening of the new market. - Ran integrated Nivea image campaign launch in Russia. The project had global connotation and was intended to rejuvenate the brand. Revealed proactivity towards benchmarking and adapted the campaign exclusively for Russia with deviations in image, message and media strategies. As an outcome, sales in Russia in Y2009 increased by approx. 16%.- Performed strategic leadership on a new brand development for famous Russian fashion retailer Pelican that implied design and formulation of a new brand architecture, positioning, strategy and development of a 360 communication campaign, which allowed Pelican to increase sales by approx. 20% in Y2010.

Russian Federation

Developed client service department in brand-new design studio, which resulted in the design projects of Unilever brands being outsourced to the agency. Built exceptional technical knowledge in printing arts, packaging techniques and digital advertising tools.

Russian Federation

Master Of Business Administration (Mba), International Business, Merit

Activities and Societies: -Scholarship Winner of Regent’s College "£1 Million Scholarship Program"- One year full-time program.

Master Of Business Administration (Mba), Mba Summer Program (Study Period Abroad Ebsl)

Foundation Year, Marketing And Communication

Master Of Geography, Country-Specific Studies

Activities and Societies: - Lomonosov Public Readings; - International Student's Forum "National Heritage Protection" - KVN;