Irina Stefanova Email & Phone Number

I joined the Storytelling Studio by The Recursive to help boost the visibility and marketing presence of Central and Southeast Europe's most talented tech innovation companies.

Communication lead for #D2XCEL (d2xcel.eu), a pan-European project, scaling European Deep Tech and Digital Ventures in Sustainable Transport, Logistics, Trade, and Smart Cities.

Sofia, Varna

Software Group is a global financial technology provider to banks, fintechs, insurers and government bodies, leveraging technology to enable financial inclusion and banking innovation. Operating across SEE, Central Asia, Middle East, Africa, APAC and LATAM.Enhanced the company's PR presence across South-East Europe and Africa via targeted campaignsLeveraged the power of earned media and boosted news coverage across relevant fintech mediaGrew and contributed to client-marketing initiatives and campaigns i.e. joint releases, case studies, videos, etc.Managed external PR agencies as well as media relations. Owned the corporate communications guidelines and media prep for company spokespeople.Identified and won multiple reputable industry awards and rankings.Contributed to building a strong employer brand.

Varna, Bulgaria

myPOS is an award-winning fintech born in Bulgaria and headquartered in the UK. It serves more than 150,000 SMEs across 30 European countries.Built the brand communication and PR strategy from scratch.Contributed to the successful definition and development of key propositions based on the product offering and translated it into multichannel content.Established and expanded local and regional media coverage.Orchestrated PR and marketing campaigns in collaboration with Mastercard, Visa and Viber.Created and overviewed press releases, case studies, radio, and video scripts.Managed relationships with external PR and creative agencies across Europe.Successfully pitched and won awards and speaking opportunities.

Varna, Bulgaria

For the first digital/mobile wallet in Bulgaria - iCard: myPOS, iCard wallet, my ATMLed communication strategy and brand development for iCard's fintech brands.Headed and guided a team in content creation for various channels - website, marketing collateral, client communications, etc.Created brand guidelines and tone of voice for each brand.Executed PR campaigns across European markets.

Varna, Bulgaria

Responsible for the creation and execution of the digital brand communication strategy for PubGalaxy, a Real Time Bidding monetization platform for online publishers.Areas of responsibilities:- brand visibility and online reputation- content marketing- online media relations- social media channels- product website and blog

Varna, Bulgaria

Responsible for planning and managing the online marketing and sales strategy for Smartsoft Invoices - an invoice processing software solution. Created marketing content for multiple media channels promoting Smartsoft products. Facilitated online product demonstrations with potential clients, leading to product sales.Maintained day-to-day contact with existing clients.

Dubai, Uae

Key account handler for Pizza Hut, Emirates Holidays, Dubai Islamic Bank and one-off projects.Areas of expertise: - creative strategy and execution of campaigns including print, TV, radio, online production- managing client's budget and ensuring agency bottom line is covered- managing account executives' work - liaison between the agency departments such as creative team, media buying, production, digital

Kuwait

Started as Account Executive and became Key account handler for Alshaya group -one the largest retailers in the Middle East, franchisee to brands like Starbucks, The Body shop, TopshopTopman, Debenhams, Next, River Island, Foot locker, Mothercare and many more.Managed the day to day advertising activities of the brands such as:- creation and adaptations of marketing material- radio campaigns- brand image campaigns- print production- media buying across the Gulf region i.e. Kuwait, UAE, Bahrain, Qatar and KSA