Irina Stepanova Email & Phone Number

Riga, Latvia

Riga, Latvia

Riga, Latvia

New established company operations organization (during financial crisis). Growing business till the profitable level. Development of the regular customers data base (70%). • Participation in the new established company brand name and style development, new brand launch;• Marketing and sales strategy development and implementation, budget and activity plan preparation, Marketing & Sales campaigns development and implementation;• Team management and cooperation with outsourced partners;,• Customer service management, customer experience investigation, problematic areas identification and improvement programs launch, close cooperation with customers, customer projects realization, problem solving;• Market researches;• Product analysis and selection for promotional campaigns, pricing management, positioning and promotion for different products groups;• Brand quality implementation in the local market (catalogues production, leaflets, web page);• BTL promotional campaigns;• Development of the web-page, content creation, e-mailing campaigns, social media, web-page optimization, e-commerce development;• Financial and administrative management, cost control, work with debtors;• Cooperation organization with suppliers (new and existing);• Logistics system development.

Riga, Latvia

Improvement of the company operations in the following areas: products catalogues production and distribution (annual revenue growth + 20% in 2008 from catalogues), logistics and transportation/delivery system reorganization (annual costs reduction -10%), payments` system optimization and liquidation of long term debts, overall company management:.• Marketing & Sales strategy and activity plan development and implementation, budget preparation;• Customer service personnel selection, training and management, evaluation and career development conversations;• Customer service best practice investigation, optimization of the available tools for customers’ orders registration and implementation, customer surveys;• Development of marketing and sales campaigns, up selling and cross-selling practices;• Product analysis and selection for promotional campaigns, pricing management, positioning and promotion for different products groups;• Market researches, customer surveys;• Brand quality implementation in the local market (catalogues production, web page)• BTL promotional campaigns;• Creation of the web page content, products descriptions, web page optimization;• Team management and cooperation with outsourced partners;• Participation in the international projects (Finland, Norway, Sweden and Latvia);• Financial and administrative management, cost control, work with debtors.

Riga, Latvia

Revenue growth (annually 20-30%) for all products using systematized sales process (including also telesales), direct marketing activities and sales support and administration;• Development and implementation of marketing and sales strategy, budgets and plans. Cooperation with advertising, creative and PR agencies.• Development of marketing loyalty long-term programs for customers, customer retention and acquisition campaigns, advertising campaigns, direct marketing activities, sponsorship activities;• Media monitoring, market researches, new customer segments identification and development;• Development of Sales support activities, CRM, Sales territories planning and implementation;• Launch and increase of sales of new product - Special Services (including logistics);• Launch of selling process for Major Accounts;• Launch of internally organized PR activities;• Project coordination within the local market and also on international level;• Team management of 15 people (Marketing & PR Specialist, Field Sales and Indoor Sales, Sales Support, Major Accounts, Special Services), resource planning, personnel selection, training and development; • Annual sales revenue increase 20-30%;

Riga, Latvia

• Development and implementation of marketing and sales strategy, budgets and plans. Cooperation with advertising, creative and PR agencies;• Development of marketing loyalty long-term programs for customers, customer retention and acquisition campaigns, advertising campaigns, direct marketing activities, sponsorship activities;• Adaptation of international marketing campaigns, development of local customer acquisition and retention campaigns, mainly in BTL marketing. Cross-functional communication for marketing purposes;• Development and adaptation of printed materials, sales supporting brochures, representation materials.• Setting up sales territories and selling process, sales people training program implementation;• Development of sales support and administration activities, reporting systems;• Management of 5 people team.

Riga, Latvia

• International marketing strategy implementation and adaptation to the local market needs;• New brand launch and promotion through different kind of media (both ATL and BTL), outdoor advertising, customer events, maintaining brand implementation in all communication channels;• Adaptation of international marketing campaigns, development of local customer acquisition and retention campaigns, mainly in BTL marketing. Cross-functional communication for marketing purposes;• Development and adaptation of printed materials, sales supporting brochures, representation materials.• Web page content adaptation, launch of IT products for customers;• Marketing budgets and plans preparation and implementation. Cooperation with advertising, creative and PR agencies.

Riga, Latvia

• Setting up customers' data base• International marketing strategy implementation and adaptation to the local market needs;• Development of local customer acquisition and retention campaigns, mainly in BTL marketing;• Development and adaptation of printed materials.

Professional Development Programme, Digital Marketing

Social media, SEO, Adwords and other related to digital marketing studies.

Master Degree, Economics & Administration

Activities and Societies: Institute of Market researches and quality management

Bachelor Degree, Economics & Administration