With over 15 years of experience, I've navigated the realms of digital marketing, from established giants to the dynamic world of startups. Starting my journey in digital agencies, I gained hands-on expertise across diverse channels. My portfolio encompasses B2B and B2C ventures across local and international markets. I take pride in my proficiency in performance marketing, strategic planning, and project management. Notable accomplishments include devising successful market entry strategies, driving significant revenue growth, orchestrating cross-channel analytics projects, integrating CDP systems, and crafting marketing strategies that align with business objectives. A data-driven mindset, coupled with a penchant for results, fuels my approach. I relish challenges and value humor and positivity in every endeavor.
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Marketing ConsultantMarketerhireLondon, Gb -
Brand And Content DirectorHungry Minds Jul 2024 - Present -
Head Of MarketingMealty Nov 2023 - Jun 2024 -
Head Of RetentionSberhealth May 2023 - Nov 2023Moscow, RussiaAs a Head of Retention, my objective is to utilize my expertise in customer activation, retention, and direct marketing communications to drive growth and enhance the overall user experience. I aim to leverage my leadership skills to build and manage high-performing teams, while implementing effective strategies that maximize up-sale and cross-sale opportunities. -
Head Of Digital MarketingV Kontakte Llc Ex. Mail.Ru Group (Moex, Vkco) Jun 2019 - May 2022Moscow- Optimized Ads campaigns to achieve 34% (YoY) revenue growth with new clients (ROAS = 1572%, ROMI=1462%) without Ad campaign budget increase- Managed to increase customer base by 73%+ (YoY) by running effective ad campaigns, SEO and email campaigns- Tripled (YoY) direct email communication volume (OR=24%, CR=1.5% - within industry benchmarks) by implementing a new direct marketing strategy- Project leadership: successfully managed information portal development and implementation to promote new product, directed marketing CRM deploymentproject to automate marketing analytics- In charge of Mail.ru Group brand transformation, including products pipeline communication review and update- Implemented marketing CRM platform based on Salesforce- Introduced automated marketing analytics -
Head Of MarketingArtox Media Digital Group | Amdg Nov 2017 - May 2019Moscow+35% (YoY) deals from marketing channels +20 positions growth in industry ratings and achieved the top’s positions- Developed brand transformation promotion campaign in top industrycommunities, media and events- Implemented end-to-end analytics solution to improve operational managementand scaling of marketing activities- Launched a new product (ICO), prepared marketing program and ads campaignsto promotion it on international market -
Marketing And Public Relations ManagerDigital Agency Icontext Group Jun 2012 - Nov 2017Moscow- Launched SEO agency on the local market, which has reached Top 10 SEOagencies in Russia industry rating +70%+ (YoY) website traffic increase in the 1st year and +108% (YoY) in the 2nd +90% (YoY) company turnover increase in the Year 1 and +45% (YoY) in theYear 2- Website visibility on Google search raised from 11% to 100% within two years- Number of large clients (with 1 mln RUB+ budget) increased by 35% (YoY)- Initiated and Managed a large-scale corporate website content re-developmentproject (10x content) -
Senior Pr ManagerSaatchi & Saatchi 2011 - 2012Moscow
Irin Titova Education Details
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Marketing -
Institute Of International Law And Economics Named After GriboyedovGraduated With Honours
Frequently Asked Questions about Irin Titova
What company does Irin Titova work for?
Irin Titova works for Marketerhire
What is Irin Titova's role at the current company?
Irin Titova's current role is Marketing Consultant.
What schools did Irin Titova attend?
Irin Titova attended Higher School Of Economic, Institute Of International Law And Economics Named After Griboyedov.
Who are Irin Titova's colleagues?
Irin Titova's colleagues are Brandon Yu, Kathleen Paula Pesigan, Drishti Singh, Lorenzo Robles, Jared Pins, Andrea E., Brionna Grubbs.
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