Irina Coelho Email & Phone Number

Lisbonne, Portugal

Carnaxide

Lisboa, Portugal

Management and development of a portfolio of affiliate Ecommerce campaigns on several business areas and countries (Ikea, Sarenza, Interflora, OVHCloud, …) - Creation, strategy definition and managing of CPA, CPL, CPC campaigns- Sales generation, traffic in relation to objectives and advertisers KPIs (conversion rate, ROI, acquisition cost, budget, etc.)- Daily monitoring with publishers on several channels : Display, Retargeting, Voucher code, Cashback, Lead generation, Emailing ...- Analysis and optimization of performance marketing campaigns - Regular reports of campaign results - Detecting advertiser needs, recommending and negotiating offers, new channels, upsell- Focus on results- Management of an intern - Junior Account Manager and interns training

Lisbonne, Portugal

Management and development of a portfolio of affiliate Ecommerce campaigns on several business areas and countries ( Clarins, Sarenza, Interflora, OVHCloud, Interhome, ..) - Creation, strategy definition and managing of CPA, CPL, CPC campaigns- Sales generation, traffic in relation to objectives and advertisers KPIs (conversion rate, ROI, acquisition cost, budget, etc.)- Daily monitoring with publishers on several channels : Display, Retargeting, Voucher code, Cashback, Lead generation, Emailing ...- Analysis and optimization of performance marketing campaigns - Regular reports of campaign results - Detecting advertiser needs, recommending and negotiating offers, new channels, upsell- Focus on results

Région De Lisbon, Portugal

Management and development of a portfolio of E-commerce affiliate programs in various industries on the French market (Ultra Premium Direct, Bourjois, Coyote, Vorwerk, Puy du Fou, ...)- Creation, strategy definition and managing of CPA, CPC campaigns- Sales generation, traffic in relation to objectives and advertisers KPIs (conversion rate, ROI, acquisition cost, budget, etc.)- Development, negotiations, and daily monitoring of publishers on various channels: Display, Retargeting, Influence, Voucher Codes, Cashback, Email remarketing, Emai marketing, etc.- Responsible for achieving quantitative and qualitative objectives for a portfolio of clients- Identification of client needs, recommendations and negotiation of offers, new channels, upsells- Preparation, monitoring, and reporting on commercial operations (Sales, Black Friday, Back to School, etc.)- Daily, monthly, and annual analyses, optimizations, and recommendations for each client.- Focus on results

Oyonnax, Auvergne-Rhône-Alpes, França

Management of a B2C e-commerce website: over 700 references (Garden & Home)- Management and optimization of e-commerce website activity: development dashboards & KPI'S analysis - Co-definition of objectives with the Sales Department> Managing e-commerce website evolution : audit - managing & deployment of projects with external service partners & internal teams> Recruitment & Management of Online Store team (2 people)> Creation & management of the post and offers planning for the social media and website promotional offers strategy> Customer relationship management : Product advice - After-sales service management> Web content optimization & AdWords campaigns management

France

Accompagnement des chefs et cheftaines dans leur rôle d'animation et d'accompagnement pédagogique Suivi et signature des dossiers de camp

Villieu-Loyes-Mollon, Auvergne-Rhône-Alpes, França

I worked as a Marketing and Webmarketing Assistant at ROSTAING, a designer and manufacturer of protective gloves in the Personal Protective Equipment (PPE) marketWebmarketing: Project Management and Monitoring- Participation and monitoring of the new Webmarketing strategy- Management and monitoring of the website redesign project: e-commerce & corporate- Creation of specifications for external providers (communication agency - e-commerce service provider)- Creation of graphic design - Creation and integration of e-commerce site content- Creation of company blog content- Webmarketing trend analysis - Webmarketing AuditMarketing: for the 4 business areas of the company- Management and organization of trade shows in France & abroad- Management, monitoring and creation of new marketing tools- Competitor monitoring - Marketing - Webmarketing- Management of the creation of a company video with an external provider

Région De Lyon, France

Bourg En Bresse

Encadrement de jeunes 11 / 14 ans & 14 / 17 ans et de l'équipe d'animation. Organisation de week-ends & de séjoursParticipation en tant que bénévole aux Championnats Internationaux Handisport - Juillet 2013

Région De Barcelone, Espagne

Delicat Aliment, fabrique et commercialise des produits alimentaire GourmetÉlaboration d'un Plan Marketing pour la France et le Portugal avec mise en place d'une stratégie Marketing opérationnelle - Service Export Développement du fichier client pour les pays Francophones et Lusophones - service ExportCréation base de données produits importésCréation, suivi et retour d'une campagne de Sampling pour segment HCR pour le marché Espagnole - avec prospection téléphonique auprès de 300 cibles - service Marketing & CommercialTraduction : site web, documents commerciaux - service Export ; Marketing & Commercial

Bourg-En-Bresse, Auvergne-Rhône-Alpes, França

Organisation évènement avec une équipe de travailProspection terrain - recherche de partenaires Gestion des bénévoles & des participations

Bourg-En-Bresse, Auvergne-Rhône-Alpes, França

Elaboration Dossier de Presse de l’entreprise Mise en place & suivi d’une proposition de découverte du réseau de transportAide aux missions administratives service Marketing / Commercial & service Exploitation