Irina Dwyer Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Buckled Up is an independent agency that helps brands master onsite Retail Media. Whether you’re looking to sharpen your skills with our online courses, need expert advice through virtual coaching, or simply want us to handle it for you, we’ve got you covered.

Client Service | Business DevelopmentEnd-to-end recruitment for creative agency and in-house teams across freelance, contract and permanent roles.

Leadership | People | Planning | ProcessClients including New Balance, Salesforce, Daimler Truck Financial Services and SRG Working across all streams (Design, Video and Digital), facilitate, traffic-manage and prioritise projects from initial concepts to final completion. This includes communicating with internal stakeholders to provide status updates, as well as day to day management of the team's workload. Part of the Leadership Team to create and implement workflow planning and streamlined processes ensuring efficiency and on-time delivery throughout the Studio.

Experiential Marketing | Stakeholder ManagementLead the in-store customer journey ensuring the right message is delivered in the right place at the right time. Includes the development of all in-store assets (both temporary and permanent) in line with brand guidelines and management of third party relationships with print and fulfilment houses to ensure all marketing collateral meets brand and quality standards.

Melbourne, Australia

Leadership | Finance | Mentoring | Client Service | Project ManagementClients including Asaleo Care, Fonterra, Mars, Monde Nissin and PPGLead, mentor and manage the Client Service team to ensure a thorough understanding of the clients’ business requirements and delivery of exceptional customer service. Includes cultivating enduring strategic client partnerships to drive future growth opportunities. Part of the Management Team to drive an engaging culture, set effective processes and meet business objectives.

Brand Strategy | Product Development | CommercialsLead, develop and execute the annual integrated business plan to deliver category NSV and contribution targets (6 month fixed-term contract).

Brand Strategy | Product Development | CommercialsLead the Trans-Tasman strategy development and execution for Sorbent Toilet and Facial Tissue. Includes the development of master brand strategy, annual brand plans and innovation strategy.

Market Segmentation | Brand Management | Stakeholder ManagementManage the development and delivery of marketing support services, materials and programs for both internal users and end-user customers. Includes Brand Identity Management, Collateral Development, Corporate Social Responsibility Program, Internal Communications, Event Support and Market Research Initiatives.

Customer Partnerships | Category ManagementManage accounts including Bunnings, Mitre 10, Danks and Kmart - portfolio totalling in excess of $12 million.

Campaign Management | Local Area Marketing | EventsDrive innovative brand development initiatives, including consumer promotions, Local Area Marketing, Business Performance Assessment Program and various store events.

Campaign Management | Reporting | EventsManage brand planning, promotions and activities for Private Label Brands, including British Paints, Accent and Dimensions.

Management of segment activities including the development of marketing communication, identification of high value customers and organisation of field days.