• Developed and executed brand strategies in alignment with company goals, ensuringconsistent brand identity across all communications.• Created and managed brand guidelines, ensuring visual and verbal communicationconsistency.• Led the ideation and execution of impactful marketing campaigns, driving increased brandvalue and audience engagement.• Collaborated with product and packaging development teams to maintain brand consistencyin product offerings.• Conducted market research and competitive analysis to optimize brand strategy and drivenew initiatives.• Worked closely with internal teams and external partners to successfully implement brandstrategies

• Collaborated with the sales and marketing teams to ensure brand consistency in foreignmarkets, driving international sales growth.• Fostered relationships with global authors, publishers, and literary agents to enhance brandopportunities.• Represented the company at major international book fairs, contributing to branding andbusiness growth.

• Developed and executed regional marketing strategies in alignment with EF's brand identity,contributing to sales growth.• Collaborated with cross‑functional teams to ensure consistent brand messaging andcustomer experiences.• Conducted presentations and workshops to promote EF's brand and educational offerings,enhancing sales opportunities.

Led sales teams and developed effective sales strategies to drive program enrollments andrevenue growth.• Created and executed branding campaigns to position the center as a leading provider ofeducation programs.• Conducted training sessions for sales managers to align their efforts with the brand's valuesand messaging.