Irina Romanova Email & Phone Number

Moscow, Russian Federation

Lead media practice at Klever AD. Develop, align with clients and lead implementation of media strategies as per clients’ brief. Integrate media strategies and communication strategy. Responsibly control media effectiveness per client and manage budgets. Manage and enhance relationship with clients’ senior managers. Prepare and conduct workshop and media reviews with clients. Lead tenders to acquire new business. Manage a team of media planners and media buyers, supervise contracts and business relations with suppliers. Work with holding’s leadership to contribute to holding’s strategy development and meet business KPIs

Reporting to Media Director, lead development, presentation to customers and implementation of media strategies and 360 integrated campaigns. Lead tenders to acquire new business. Develop analytical tools for customers and supervise quality of reports for clients. Develope and introduce new media models and tools. Lead planning, buying and execution of special projects. Plan and lead media workshop and trainings for clients. Organize internal media training and workshops. Own relationship with LBL Creative Team. Manage and train a team of 3 planners.

Media strategies development, presentation to clients and deliver implementation. Ensure situational analysis and competitive review presentations for clients. Manage a team of 2 media planners (training and coaching). Participate in clients’ briefing to define media goals, objectives and KPIs. Participate in acquisition of new business (tenders). Manage financials

• Support Group Head in media strategies development. Act as day-to-day contact for customers. Interact with analytical group to ensure quality reporting for customers. Participate in preparation of tender proposals. Manage document flow to/from customers

Combined responsibilities of media planner and media buyer, including sponsorship planning and buying and negotiations with media owners

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