Irina Owens Email & Phone Number

Texas, United States

Texas, United States

- Relationship Building: Creating and driving large and complex marketing engagement programs, executing demand generation activities, collaborating with resellers and alliance technology partners, and delivering strong pipeline across the AMER segments, across SLED industry/customers.- Nurture Executive Relationships: Collaborate with regional sales managers and channel teams to develop and execute a regional marketing plan with achievable ROI and pipeline by defining marketing plans to create/accelerate opportunities resulting in the nurture of executive relationships.- Event Management: Provide remote and/or onsite execution support for marketing programs, while tracking lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner.- Budget Management & Campaign Reviews: Manage program, event budgets and partner Marketing Development Funds (MDF) while tracking ROI through metrics analysis and reporting via SFDC/Marketo/Tableau.- Project Management: Partner with field sales teams, software engineers, CISOs and other SMEs to create live and digital marketing activities such as in-person trade shows and conferences, virtual events, lead generation, ABM and email nurture campaigns, etc.

Dallas, Tx

- Tactical National Campaign Creation/Execution: Energetic engagement with sales within a personalized marketing campaign, Cloud Transformation Roadshow that spanned 12 regional cities, reached over 295 unique accounts, resulting in $156M of pipeline engagement that was replicated across Multi-Cloud solution teams.- Align Marketing Strategies to Sales Objectives: Drive Account-Based Marketing (ABM) by targeting and engaging with specific high-value accounts that align with sales objectives to impact pipeline and generate demand, resulting in the contribution of achieving 120% growth of Multi-Cloud/Security product offerings.- Demand Generation: Development and orchestration of Demand Generation strategies to support business growth targets across Enterprise, Mid-Market and Small Market Customer segments by ensuring alignment with broader marketing, sales and business objectives are laser focused against campaign activation. - Multi-Channel Campaign Strategy through Sales Nurture: Develop and execute comprehensive Demand Generation campaign strategies for key sales opportunities, leveraging a portfolio of tactics such as content marketing, email marketing, lead nurturing, content syndication, webinars, and paid advertising to efficiently generate quality marketing qualified leads.- End-to-End Project Management: Manage campaign budgets to improve ROI, ensuring resources are allocated efficiently against top priorities while reporting out defined KPI’s, socializing performance with key stakeholders and adapting campaign tactics to optimize delivery of marketing qualified leads and pipeline revenue.- Partner Marketing: Maintaining multiple stakeholder relationships across sales, global and digital marketing, as well as the Americas marketing team by engaging with partner marketing team and the partner ecosystem to run complementary marketing programs.

Dallas, Tx

- Mentor and coach those Marketing, Analytics and Strategy MBA students to enable informed career trajectory and development and preparedness in every stage of the job search process landing at top Fortune 100 companies within CPG, Retail, Airline and Technology companies.- Drive increased awareness of MBA programs by engaging with employers through customized on campus programs to pair up the perfect candidate for internships and full-time employment.- Create and facilitate industry specific Marketing programs that drive employer partnership and student education.

Dallas/Fort Worth Area

- Built, developed and maintained credible category lead relationships with Red Bull’s 7-Eleven retail partnership by working with the National and Regional Account Sales Team to apply category insights and expertise while improving Total Category and Red Bull sales.- Turned insights into action with 7-Eleven’s 13 Regions by executing, analyzing and evaluating category plans at the regional level.- Developed and maintained analyses of Red Bull Editions launch (the biggest Energy Drink Category launch) in 7-Eleven that were used at 7-Eleven HQ in Dallas, as well as Red Bull HQ in Austria to track Energy Category growth, Red Bull share and cannibalization rates of other Red Bull SKUs.- Created inspiring Energy as a State of Mind category story for Pilot Flying J convenience retailer that illustrated opportunity for store customization by their 5 regions of the country.- Identified an average of $45M opportunity for each of Pilot Flying J’s 5 regions for space efficiency across all Liquid Refreshment Beverages by using Red Bull’s proprietary Space Methodology.

Dr Pepper Snapple Group

- Developed marketing and communication tools of the DPSG category and channel value propositions and strategic priorities to all cross-functional partners across the commercial organization.- Utilized linkage of category/consumer and channel/shopper insights into integrated marketing communications for optimal execution of the DPSG strategies and priorities in support of driving volume, sales and share growth- Identified the need and created a Hispanic Zip Code tool where Census population data was segmented and fuzed into DPS internal sales data that is now being used as a tool by Sales and Marketing teams to identify voids and growth for over developed Hispanic areas where DPS should leverage their Hispanic Portfolio brands to drive volume and awareness.- Created inspiring Liquid Refreshment Beverages (LRB) Selling Story that took various economic, demographic and industry trends and translated those into insights that would lead to better and more shelf space for DPSG brands.

The Nielsen Company

- Manage Nielsen relationships and expectations with the Multicultural Brand Marketing Team and the DPSG Walmart Customer Development departments through daily ongoing engagements to help deliver analytically-driven growth objectives and insights.- Serve as the champion for cross pollinating Hispanic Shopper insights and Walmart specific programs (i.e. Store of the Community Merchandising Program).- Led insight development for Multicultural Brand marketing team five year strategy plan where the development and sell through of the strategies were presented to the Executive Leadership Team.

The Nielsen Company

- Managed Nielsen relationships with Kelloggs, Masterfoods, Coca-Cola, Pepsi, and Reckitt Benckiser while supervising a small client servicing team- Pro-actively developed client relationships with category and brand managers and other Nielsen data users by understanding their business objectives and pains, while anticipating and providing solutions in a timely manner- Drove client satisfaction through proactively seeking and delivering such analyses as SKU optimizations, Price and Promotional analyses, and supporting or defending SKU deletions among a range of products- Undertook sales activities independently or in conjunction with senior staff by preparing and delivering proposals and ensuring account plans were prepared, actioned and reviewed with clients and senior management

Npd Group

- Managed NPD relationship with two retailer accounts (CompUSA and RadioShack) by maintaining client revenue and identifying opportunities where NPD data was key to business issues and decision making- Increased client usage of NPD applications by facilitating training sessions and expanding client relationships - Developed and installed custom NPD application capabilities for category managers, associate managers and marketing analysts at RadioShack- Collaborated in creating a long term marketing strategy, by designing an analytic path, for over fifty Consumer Electronics and IT categories at CompUSA

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