Irina Kem, Mba Email & Phone Number

Uxbridge, Ontario, CA

Promoted to Vice President, adding Equipment Service and Custom Engineering to my existing areas of responsibilities: Operations, Customer Service and Warehouse, Purchasing and Accounting, Marketing, HR and Information Systems.

Uxbridge, Ontario, CA

• Promoted to lead day-to-day operational activities of the company, including Customer Service, Purchasing, Inventory Management, Warehousing, and IT Systems.
• Led restructuring of the Operations Team to underpin the continued sales growth, achieving performance and morale improvement
• Spearheaded revamp of the IT operations boosting IT support levels and scaled up Cyber Security protocols achieving SOC2 Compliance
• Standardized new vendor onboarding process achieving more favourable purchasing and payment terms
• Reengineered Accounts Receivables function resulting in 37% improvement in days-to-pay and overall performance

Uxbridge, Ontario, CA

• Hired for a newly created Director of Marketing Role with full responsibility for the marketing area of business, working directly with the owners
• Conceptualized and implemented Marketing Strategy from the ground up, focusing on the digital ecosystem and contributing to sales and profitability growth and brand elevation
• Established Key Objectives for each marketing initiative in alignment with the sales and overall company strategy, generating $200,000 in sales from marketing-generated leads in the first 12 months
• Developed impactful brand identity contributing to establishing distributorship with multi-national manufacturing companies

Peterborough, Ontario, CA

• Led digital transformation of the marketing strategy for the distribution and manufacturing divisions for this largest privately-owned distributor of sanitation products and equipment in Canada. Rebuilt the marketing.
• Introduced solution-focused digital marketing strategy, resulting in a 10-fold increase in leads up to 250/month and generated over $200,000 new sales opportunities
• Implemented targeted brand marketing programs for vendor partners increasing vendor marketing support by 57% in the first year
• Introduced a marketing automation tool to manage email playbook, social media marketing, and search engine advertising, delivering 70% growth in engagement
• Identified the process to overcome legacy technology limitations and led the implementation of a new SEO-optimized web platform, completing the project on schedule and with significant savings
• Contributed to the following awards received by Swish: 2018 Balpex Member of the Year in B2B Hygiene and Cleaning Innovation Category 2017 Globe and Mail Top 100 SME Employers in Canada 2016 Peterborough Chamber of.

Peterborough, Ontario, CA

Swish is Canada's leading innovator and distributor of quality cleaning products with the manufacturing plant in Peterborough, ON. With 15 branches across Canada and North-East US, Swish has the capabilities and the expertise to deliver complete cleaning solutions. In my role I headed company's marketing initiatives focusing on digital marketing.

Norcross, Georgia, US

Promoted to drive marketing programs for Packaging Division across North America, maximizing customer awareness and demand for the products and services.

Developed a marketing strategy for the newly formed Packaging Business Unit and implemented the rebranding program for Unisource’s packaging business in the Canadian market place from product-based to solution-focused. With practically no web presence in Canada on Unisource's packaging solutions, spearheaded the development of the packaging microsite and.

Reporting to Vice-President of Marketing, assisted with marketing program execution across the organization’s different business units, including budgeting, annual planning, and business analysis.

Controlled national program execution for multi-location key accounts, ensuring client satisfaction. Progressively assumed responsibility for larger customers, including leading national retailers, airlines and coffee chains. Managed portfolio of accounts ranging from 1 million to 7.5 million dollars in sales each.

Provided coordination support to two marketing managers; gathered information and performed marketing research on a regular basis; introduced new team members to corporate policies and day-to-day responsibilities.

Played a key role in building the marketing department from the ground up. Oversaw marketing programs customised for various business departments and locations, ensuring brand consistency, accelerating program performance and maximizing new business generation. Managed team of 14 members, including marketing and administrative staff.

Financial Analysis And Investment Management

Operations And Supply Chain Management

Digital Marketing Management

Master Of Business Administration (Mba), Marketing And Public Relations

English Language