Irina Marsh Email & Phone Number

London, Gb

London, Uk

I have joined CBRNE Ltd team in 2012 as expert-consultant and independent researcher in technology ethics, research ethics, risk and crisis communication, providing my expertise in EU funded Framework Program 7 (FP7), H2020 and Horizon Europe research projects covering subjects as: AI and automation, non-lethal weapons, CBRNE agents, cybersecurity, emergency response.I manage all stages of the research process from structuring the research content and methodology in collaboration with members, overseeing qualitative and quantitative data collection and analysis, writing the research reports and working with editorial resources to ensure the highest quality of deliverables. Publications ( https://cbrneltd.com/products/publications/ )1. Marsh I, Hale N., Kelly D., Ethical assessment regarding the use or misuse of AI systems for law enforcement, A handbook for law enforcement officials, ISBN 978-0-9954627-9-3, UK, 2021.2. Marsh I, Hale N., Kelly D., Daniilidis, I., Ethical assessment of the use/mis-use of terrorism counter-tools, A handbook for law enforcement officials, ISBN 978-0-9954627-8-6, UK, 2020.Stănciugelu I., Usher D., Kelly D., Crisis Communication, A handbook for CBRNE Incident Responders, ISBN 978-0-9954627-5-5, UK, 2016Stănciugelu I., Usher D., Kelly D., Ethical challenges in the research and development of less-than-lethal technology A handbook for technology developers, ISBN 978-0-9954627-4-8, UK, 2016Stănciugelu I., Usher D., Kelly D., Ethical challenges in using less-than-lethal weapons in law enforcement A handbook for law enforcement professionals, FP7 Project SUBCOP (Suicide Bomber Counteraction and Prevention http://www.cbrneltd.com/products.htmlUsher D., Stănciugelu I., Grainger S., Malcolm R., Cultural Guidelines for Humanitarian Demining – A handbook for deminers, ISBN 978-0-9954627-0-0, UK, 2016Usher D., Stănciugelu I., Kelly D., Grainger S., An Aide Memoire – A handbook for deminers, ISBN 978-0-9954627-1-7

London, United Kingdom

My expertise and experience cover:• Ethics of technology: AI and automation, drones, less-than-lethal weapons, demining technology, cybersecurity, ethical risk assessment (10+ years)• Research ethics: GDPR, privacy and data protection, data management plan, ethics advisory board, privacy impact assessment (10+ years)• Ethics and compliance: managing regulatory risk, implementing compliance function into governance framework, business ethics and integrity (6+ years)• Research: literature review, methodology, quantitative and qualitative analysis, writing research reports, evaluation (20+ years). • Risk and crisis communication: emergency communication; audit; strategy and planning; response; social media; exercises (20+ years).• Public relations: strategy and planning; campaign coordinator; branding and product positioning; event organizer; social media; mass media monitoring (20+ years).• Training topics include: public relations, crisis communication, personal development and leadership, ethics and compliance, ethical risk assessment (15+ years).• Experienced project and team leader with proven major achievements.• Excellent client facing skills with mature and articulate communication.

Member, Working Group Artificial Intelligence (ART/1), contributing to ISO SC 42 WG3 AI Trustworthiness and CEN/CENELEC/JTC21 WG4 addressing foundational and societal aspects.

Bucharest, Romania

In 2000 I started my academic career into NSPSPA, Faculty of Communication and Public Relations, as professor assistant. In 2004 I become University Lecturer and in 2014 Associate Professor. The main courses are Communication Theory, Ethics of Communication, Public Relations, Lobby. AchievementsI formed and led the first team of researchers in the field of risk perception and risk/crisis communication in Romania, coordinating 3 national research projects and 2 international projects (bilateral agreement with Middle Est Technical University, Turkey) (2006-2013).I was Executive Director of the Ethics Committee of NUPSPA (2006-2008), and I fulfilled the mandate to implement the Code of Ethics at the level of university governance. I was Executive Director of the MA Programme in Educational Management (2004-2013), a master program that I have proposed, implemented and successfully coordinated for almost 10 years. In October 2014 I was offered a 3 years position of honorary academic at Centre for Decision Analysis and Risk Management, Middlesex University, London, being involved in couple of research projects. I am a regular speaker at academic and industry conferences, I am the author and coauthor of academic books, and I published more than 20 articles in scientific journals.Selected PublicationsStănciugelu I., Tudor R., Tran A., Tran V. Teoria comunicarii [The Theory of Communication], Bucharest, Romania, Tritonic, 2015Stănciugelu I, Măştile comunicării. De la etică la manipulare şi înapoi [The masks of communication. From ethics to manipulation and back], Tritonic, Bucharest, 2009Bulai A., Stănciugelu I, Gen și reprezentare socială [Gender and social representation] (studies on gender and mass-media), Bucharest, Romania, Politeia, 2004Stănciugelu I., Prefixul post al modernității noastre – studii de filosofia culturii [The “post” prefix of our modernity – studies on philosophy of culture], Bucharest Romania, TREI, 2002

Brussels Belgium

I have joined in June 2008 as civil expert on risk and crisis communication representing Romania. In November 2012 I was elected the Chair of Ad Hoc Working Group on Public Information Policy: I lead the team of international experts in charge of updating the Budapest Guidelines, a NATO Practical Guide to Public Information during a Crisis. Other NATO activities to which I contributed are the civil protection international field exercises coordinated by NATO Euro-Atlantic Disaster Response Coordination Centre (EADRCC) - I was a Member of Directing Staff and I coordinated the Public Information and Media Play component (exercises Serbija 2018, Serbia, Bosna i Hercegovina 2017 - Bosnia and Herzegovina, Crna Gora 2016 – Montenegro, Ukraine 2015, - Ukraine Georgia 2012 – Georgia, Codrii 2011 – Moldova, Armenia 2010 - Armenia, Zhetysu 2009 - Kazakhstan, Uusimma 2008 - Finland, Joint Assistance 2005 – Ukraine, Dacia 2003 - România). Another task during exercises was to provide training to the representatives of the host nations in the field of risk/crisis communication and media relations during emergency situations.In November 2008 I was selected to become a member of the Consequence of Intercept Analysis Team (COIAT) and the NATO Civil Emergency Planning Committee (CEPC) to support CBRN Consequence Mitigation - NATO Studies Support Group (SSG) under the Missile Defence Project Group (MDPG). In 2009 I’ve become a member of CEPC Ad Hoc Working Group on Missile Defence: I worked with policy documents that supported the North Atlantic Council (NAC) (the principal political decision-making body within NATO); I lead the team of international experts in charge with sub-tasking – Establish an education, warning, and public information policy in order to support both NATO and nations to successfully mitigate missile attack or intercept.

Bath, United Kingdom

Joining as a contractor, I successfully proposed and implemented a “PR strategy and action plan” setting out the objectives, indicators and actions leading to raising the company’s profile in various business sectors, including: defense, medical, transport, and the elderly.Main responsibilities: design and implementation of communication strategy; collaboration with external PR agencies to determine the branding, design and creation of brochures, leaflets and the website; collaboration with external media agencies to promote the results, and to yield the activities of the company.

Bucharest Romania

Starting with 2008, UEFISCDI implemented 5 Strategic Projects for Romanian Higher Education, financed through the EU Structural Funds Programme. These projects have opened the second cycle of structural transformations in the Romanian higher education sector, following the 2007 Romania admission in the EU. I was selected to coordinate the communication and public relations team (20 persons) for all 5 projects. Main responsibilities: design and implementation of communication strategy; collaboration with external PR agencies to determine the branding including design and creation of brochures, leaflets and the website; collaboration with media to promote the activities and to yield the results of the projects; raising awareness through consistent communication campaigns; planning and organizing seminars, meetings and conferences.

Manchester Uk

Research on psychology of groups confronting emergency situations

Bucharest, Romania

Main responsibilities: developing the mass-media monitoring methodology; mass-media monitoring and analysis; design and implementation of communication strategy; collaboration with external PR agencies as well as internal sales and marketing managers to determine branding, product positioning and media messages; creating messages, position statements and other corporate communications based on agency objectives; content for organizational publications including employee newsletters and ministry reports

Bucharest, Romania

I taught Logics, Psychology, Economics, Philosophy and Aesthetics disciplines.Achievements: due of my teaching performances, I was selected as expert-consultant for the National Review and Assessment Service, Ministry of Education, in order to design the curricula for baccalaureate examination in Philosophy and Aesthetic disciplines and supervising the assessment process. The collaboration continued until 2004.

Phd, Philosophy - Ethics

Postacademic Studies, Communication And Public Relations

M.A. Of Philosophy, Philosophy Of Culture

Graduate, Philosophy