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Irina Mihai Email & Phone Number

Director Data Foundations, Decision and Data Science at adidas
Location: Amsterdam, North Holland, Netherlands 11 work roles 2 schools
1 work email found @adidas-group.com 2 phones found masked preview LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
adidas
Role
Director Data Foundations, Decision and Data Science
Location
Amsterdam, North Holland, Netherlands
Company size
75612 employees

Who is Irina Mihai? Overview

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Irina Mihai is listed as Director Data Foundations, Decision and Data Science at adidas, a company with 75612 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a work email signal at adidas-group.com, phone signal, and a matched LinkedIn profile for Irina Mihai.

Irina Mihai previously worked as Director Data, Marketing & Decision Science at Adidas and Digital Analytics Lead at Leaseplan. Irina Mihai holds Master Of Marketing Management from Rotterdam School Of Management, Erasmus University.

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Profile bio

About Irina Mihai

Irina is currently a Director Data, Marketing & Decision Science within the Europe Analytics team of adidas digital located in Amsterdam. She oversees several teams that are specialized in data engineering & data governance, marketing analytics and decision science. Irina is passionate about enabling understanding of consumers & business opportunities through causal inference experimentation, as well as developing responsible AI & machine learning capabilities and embedding them into business decision processes. She has over 13 years of experience in data, analytics & data science and has worked in line-of-business and consulting roles in a variety of industries (such as telecom, automotive, retail, market research).As team lead, Irina fosters openness, curiosity, integrity, sense of ownership, trust and safety to express oneself, all to achieve excellence as a team and drive change with data. Specialties: team leadership, stakeholder management, data strategy, data science & ML product management, digital & business analytics, data visualization, data storytelling, experimentation, conversion optimization

Listed skills include Adobe Analytics, Web Analytics, Adobe Reports And Analytics, Adobe Insight, and 19 others.

Current workplace

Irina Mihai's current company

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adidas
Adidas
Director Data Foundations, Decision and Data Science
Amsterdam, North Holland, Netherlands
Website
adidas.com
Employees
75612
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11 roles

Irina Mihai work experience

A career timeline built from the work history available for this profile.

Director Data Foundations, Decision And Data Science

Adidas

Amsterdam, North Holland, Netherlands

Director Data, Marketing & Decision Science

Current
Adidas

Herzogenaurach, Bavaria, DE

Leading a 15 FTE team of data engineers, data product owners, data scientists and marketing analytics experts supporting the EU ecommerce businessEnsuring a stable and future-proof data foundation across data ecosystemsPiloting and scaling data science capabilities to drive profitable decisions across multiple stakeholder groupsHiring and nurturing talent.

Apr 2022 - Present

Digital Analytics Lead

Leaseplan

Amsterdam, North Holland, NL

Established the digital analyst team as valued partners across multiple areas of the LeasePlan digital businessGrew the digital analyst team from 2 to 8 within a time frame of 6 monthsSet up and implemented the RACI model across the organization with respect to digital analytics ways of working and interfaces with stakeholders, across digital products &.

Jul 2021 - Apr 2022

Senior Digital Analytics Manager

Leaseplan

Amsterdam, North Holland, NL

  • Leading the data visualization roadmap & execution for the SME ecommerce customer journey acting as global digital dashboard product owner
  • Coordinating and coaching a team of analytics specialists (clickstream data collection, data governance & visualization) for the purpose of end to end performance measurement & insights for SME ecommerce customer.
  • Multi-channel analysis (clickstream, CRM) to inform stakeholders on business performance & steer towards quantified growth opportunities
  • Impact assessment of both developed features and launches and predictive business cases as input for customer journey roadmap prioritization
  • Analytics functions resource estimation & planning to ensure optimal analytics support for the business stakeholders' roadmap
  • Raising the company data maturity by providing analytics trainings on various data related topics
Oct 2018 - Jun 2021

Global Digital Analytics Manager

Adidas

Herzogenaurach, Bavaria, DE

Focused on web personalization analytics and strategic global insights by:Identifying strategic focus areas and opportunities for web personalizationSupporting local markets and global.com agile teams with insights, hypotheses and measurement frameworksActing as web analytics expert in a cross-functional team that enables the scalablity of the web.

Sep 2017 - Sep 2018

Digital Analytics Manager

Adidas

Herzogenaurach, Bavaria, DE

Key accomplishments: - Developed an alerting system for critical website KPIs and operationalized it across multiple teams- Winner of the 2016 Alteryx Excellence Awards- Presentation at the 2016 & 2017 Alteryx Inspire conference in London- Alteryx & Tableau Webinar on ecommerce analytical processes at adidas- Completed "Fit to Lead" leadership program for.

Jun 2016 - Aug 2017

Web Analyst Ecommerce At Adidas Group

Adidas

Herzogenaurach, Bavaria, DE

Mission: Improve data-driven decisions within the e-commerce organizationConducted analyses and recommended improvements on A/B Testing, consumer journeys, user interaction with various elements of the site (navigation, onsite promotions, filters, checkout, onsite search), campaign analysis, product performance and missed opportunitiesResponsible for.

May 2015 - May 2016

Web Analytics Consultant

Digital Power

Amsterdam, Noord-Holland, NL

Analyzed web metrics and visitor behavior for client websites in a variety of industries with focus on telecom (Vodafone, KPN, UPC Switzerland)Recommended website optimizations & A/B testing with the aim of increasing conversions and user satisfactionConducted multichannel analyses to "connect the dots" between data from multiple customer touchpoints (web.

May 2014 - Apr 2015

Market Research Consultant

Human8

Ghent, Flemish Region, BE

  • Analysis of large SPSS datasets from online consumer surveys mostly in the FMCG sector
  • Reporting of results & recommendations based on analyzed data that support clients in the new product development process (concept/idea screeners, in-home use tests)
  • Project management tasks to ensure timely and accurate delivery of project deliverables from internal and external stakeholders, facilitating information flow between stakeholdes
  • Worked for: PepsiCo, Heinz, Douwe Egberts, Arla Foods, KLM, Philips
May 2013 - Apr 2014

Consumer & Market Intelligence Intern

Philips Consumer Lifestyle, Personal Care

Amsterdam, Noord-Holland, NL

  • Projects owned:
  • Above-the-line spending analyses, Market Seasonality analyses, Portfolio Lifecycle analyses
  • Research Project Usage & Attitudes in Hair Care Russia
  • Research Fact Books for Key Business-market combinations
  • Claims Workshop for the Philips Wake-up LightOngoing tasks:
  • Analysis & Reporting of Market Tracking results like market share and market developments in international markets for Personal Care categories (male grooming, female depilation, hair care, skin care)
Jul 2012 - Dec 2012

Search Engine Marketing Intern

Microsoft Germany, Ciao Commerce Division

Redmond, Washington, US

  • Set up, analyzed and optimized campaigns on Google, Yahoo, Bing
  • Created, maintained and analyzed keywords, texts and rankings in the different Search Engines
  • Generated and analyzed reports, provided recommendations for improving performance
  • Prepared market research and product analyses
Feb 2011 - Jul 2011
Team & coworkers

Colleagues at adidas

Other employees you can reach at adidas.com. View company contacts for 75612 employees →

SR Sahrul Roji Roji Sahrul Roji Roji Colleague at AdidasBandung, West Java, Indonesia, Indonesia View → SM Stuart Morbey Stuart Morbey Colleague at AdidasWilmslow, England, United Kingdom, United Kingdom View → FK Frank Kalume Frank Kalume Colleague at AdidasNairobi County, Kenya, Kenya View → BA Badra Alou Coulibaly Badra Alou Coulibaly Colleague at AdidasBamako, Bamako, Mali, Mali View → SS Satya Soni Satya Soni Colleague at AdidasVaranasi, Uttar Pradesh, India, India View → SD Sachin Divakar Sachin Divakar Colleague at AdidasAgra, Uttar Pradesh, India, India View → GP Grandi Pascoli Grandi Pascoli Colleague at AdidasPerugia, Umbria, Italy, Italy View → AA Amira Aliyeva Amira Aliyeva Colleague at AdidasBaku, Baku Ekonomic Zone, Azerbaijan, Azerbaijan View → MH Mohamad Homsi Mohamad Homsi Colleague at AdidasBeirut, Beirut Governorate, Lebanon, Lebanon View → KD Kanishka Desavsa Kanishka Desavsa Colleague at AdidasColombo, Western Province, Sri Lanka, Sri Lanka View →
2 education records

Irina Mihai education

Master Of Marketing Management

Rotterdam School Of Management, Erasmus University

Bachelor In Business, Economics And Social Sciences, International Business Administration

Wu (Vienna University Of Economics And Business)
FAQ

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What company does Irina Mihai work for?

Irina Mihai works for adidas.

What is Irina Mihai's role at adidas?

Irina Mihai is listed as Director Data Foundations, Decision and Data Science at adidas.

What is Irina Mihai's email address?

AeroLeads has found 1 work email signal at @adidas-group.com for Irina Mihai at adidas.

What is Irina Mihai's phone number?

AeroLeads has found 2 phone signal(s) for Irina Mihai at adidas.

Where is Irina Mihai based?

Irina Mihai is based in Amsterdam, North Holland, Netherlands while working with adidas.

What companies has Irina Mihai worked for?

Irina Mihai has worked for Adidas, Leaseplan, Digital Power, Human8, and Philips Consumer Lifestyle, Personal Care.

Who are Irina Mihai's colleagues at adidas?

Irina Mihai's colleagues at adidas include Sahrul Roji Roji, Stuart Morbey, Frank Kalume, Badra Alou Coulibaly, and Satya Soni.

How can I contact Irina Mihai?

You can use AeroLeads to view verified contact signals for Irina Mihai at adidas, including work email, phone, and LinkedIn data when available.

What schools did Irina Mihai attend?

Irina Mihai holds Master Of Marketing Management from Rotterdam School Of Management, Erasmus University.

What skills is Irina Mihai known for?

Irina Mihai is listed with skills including Adobe Analytics, Web Analytics, Adobe Reports And Analytics, Adobe Insight, Market Research, Marketing Management, Sem, and Market Intelligence.

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