Irina Poletaeva Email & Phone Number
Who is Irina Poletaeva? Overview
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Irina Poletaeva is listed as EMEA Supply Chain NPD Project Manager at Kenvue, a company with 17968 employees, based in Prague, Czechia, Czech Republic. AeroLeads shows a matched LinkedIn profile for Irina Poletaeva.
Irina Poletaeva previously worked as Solution Support Engineer at Sap Concur and Project Manager at Pepsico. Irina Poletaeva holds Master'S Degree, Economics, With Honours from Plekhanov Russian University Of Economics.
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About Irina Poletaeva
Marketing Manager with 17+ years of experience in TOP Global FMCG companies, including Coca Cola, PepsiCo, and Nestle. Highly skilled in managing complex projects, new product launches, and creative 360 marketing campaigns. Consistently meeting project targets, including deadlines and budget. Here are some of my key achievements:✅ Led Europe's largest $22M innovation launch, exceeding targets threefold through exceptional leadership and hyper care.✅ Led the complex project for the re-launch of Lay's Stax with the scope including CAPEX, development of a new formula, and creating a new pack-price architecture, which resulted in the brand doubling its market share within 6 months.✅ Launched a breakthrough innovation with an omni-channel marketing campaign (J7 Healthy Breakfast), including media, offline events, and samplings, successfully entering a new market segment.✅ Achieved double-digit sales growth and achieved the #1 value market share for Nestlé in the Infant Cereals category (value share growth +2.7pp), due to effective category re-launch, including new packaging design, new recipes, and new brand positioning.Areas of expertise: brand strategy, omni-channel marketing, portfolio optimisation, team leadership, risk management, new product launches, project management, SAP ERP.
Irina Poletaeva's current company
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Irina Poletaeva work experience
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Solution Support Engineer
Current- Owning the full spectrum of solution support functions, including troubleshooting and training administrators, in collaboration with R&D Teams and Product Owners.- Consistently achieving high client satisfaction rates and meeting Service Level Agreements (SLAs). - Managing B2B clients, focusing on small and medium-sized businesses.
Project Manager
- Led the biggest BU and multi-market end-to-end innovations launches for 10+ projects through a stage gate methodology, including risk management, stakeholder engagement, and cross-functional team leadership.- Worked closely with Sales, Marketing, Supply Chain, Demand Planning, Finance, and Production teams.- Managed project teams of up to 15 functional.
Senior Brand Manager
- Got promoted to Senior Brand Manager due to taking initiative and responsibility- Managed all brand functions for a premium juice brand with an 8-figure marketing budget, including launching marketing campaigns, NPD launches, brand restaging, and assortment optimisation. - Managed and mentored a team of 2 brand managers.- Launched a breakthrough.
Brand Manager
- Executed brand marketing programs for the top juice brand J7, contributing to a 0.4 pp increase in value share YOY.- Increased portfolio profitability by discontinuing 'tail' SKUs and renewing product formulas, resulting in savings of EUR 780K.
Brand Manager
- Managed portfolio of 7 brands of carbonated soft drinks (JUP, Mirinda, Mountain Dew etc)- Led integrated marketing campaigns, successful new product launches, brand re-staging initiatives and assortment optimization plans. - Drove business growth above targets
Brand Manager
- Owned the entire range of brand management functions for Nestle Infant Cereals, P&L improvements, development of a new pricing strategy, and portfolio assortment.- Achieved double-digit sales growth and delivered the #1 value market share for Nestlé in the Infant Cereals category (value share growth +2.7pp), due to effective brand re-launch, including.
Brand Manager
- Got promoted to the position of Brand Manager from Junior Brand Manager due to excellent performance.- Accountable for 2 categories performance (Culinary and Confectionary) in all out of home channels (HoReCa, transport, education etc) and Marketing SPOC for them. - Launched NPDs within a new market segment.- Optimized portfolio and managed P&L for.
Junior Brand Manager
Marketing Specialist
Marketing Coordinator
Marketing Associate - Carbonated Soft Drinks
- Led the development of new TV commercials and product launches, including consumer research (quantitative and qualitative), collaborations with creative agencies, and budget management.- Oversaw a portfolio of 3 brands (Sprite, Schweppes, and Fanta) with 20+ SKUs.- Executed product launches for limited edition Schweppes and Fanta with a new formula.
Irina Poletaeva education
Frequently asked questions about Irina Poletaeva
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What company does Irina Poletaeva work for?
Irina Poletaeva works for Kenvue.
What is Irina Poletaeva's role at Kenvue?
Irina Poletaeva is listed as EMEA Supply Chain NPD Project Manager at Kenvue.
Where is Irina Poletaeva based?
Irina Poletaeva is based in Prague, Czechia, Czech Republic while working with Kenvue.
What companies has Irina Poletaeva worked for?
Irina Poletaeva has worked for Kenvue, Sap Concur, Pepsico, Nestlé, and The Coca-Cola Company.
How can I contact Irina Poletaeva?
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What schools did Irina Poletaeva attend?
Irina Poletaeva holds Master'S Degree, Economics, With Honours from Plekhanov Russian University Of Economics.
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