GenAI solutions Content generation and classificationGenAI moderation and evaluationsHuman in the loop, RLHFAI Services: Document Understanding, NLPUser behavior analyticsUniform instrumentation across Intuithttps://www.linkedin.com/posts/irinapragin_for-the-past-2-years-weve-been-standardizing-activity-6820515477350162432-hjS5

Carrier data monetization• Managed conversion/integration of online segmentation tool for marketers and advertisers with predictions and recommendation engines• Defined and led the implementation of Demographic Predictions to impute age, gender, income, and other information based on user’s behavior and location• Led the internationalization and localization effort to offer the new mobile marketing intelligence tool to carriers outside of US as part of Big Data & AI Platform as a Service offering• Product lead on a core team to win $47mln America Movil business.• Responsible for configuration and customization requirements, implementation and deployment of the platform with multiple verticals in 4 countries—Behavior analytics—Machine learning (ML) based Age, gender, income prediction using location and behavior information—Segmentation based on customers’ behavior, location, known and inferred demographics and other data points—Data monetization strategy

• Product owner of data, reporting and analytics platform for Apple’s advertisement business.• Defined new campaign performance and publisher portals. Led UX designers, engineers, QA teams to completion. Conducted user training and provided on-going support to our users.• Built new capabilities to meet advertisement industry standards including campaign and audience insights.• Led investigation in upstream system that resulted in 80% decrease in overall data issues reported on the platform.• Developed PRDs, functional specifications, led engineering efforts to support new iOS featuresAdvertisement and customer dataData analyticsCampaign performance analyticsCampaign insightsAudience insights

• Product owner for Marketing and Customer Data Domain within Data Services organization. Led team of engineers and business analysts to grow and support the system• Responsible for product management and strategy, data acquisition, aggregation, data governance, user training, requirements management and analysis.• Led platform wide initiative to improve system performance during high stress periods (tax season). System was used for marketing campaigns targeting TurboTax users and driving last minute conversions. Worked closely with architects and engineers on data warehouse re-architecture.Customer and marketing data360 view of customerCustomer matching, dedupingMarket segmentation for up-sell and cross-sell campaignsData analytics

Business Intelligence, ETL, Data Modeling

Technical Product Manager within Enterprise Data Architecture organization for eBay Marketplaces responsible for (0-1) Service Catalog - asset management system, that was introduced to ensure data quality, accessibility, consistency, and completeness.

Financial advisory and education. Managed development for online products and services at the time of 50% growth in company's revenue. Clients included CNBC, BusinessWeek, American Express, and others