Irina Shashkina Email & Phone Number

Moscow, Ru

Moscow, Moscow Region, Ru

Skolkovo Village, Odintsovsky District, Ru

Skolkovo is the leading international business school in Russia, Top-50 in worldwide FT-rating.- built and led the eLearning department of 17 industry professionals- started and directed 15 online programs - generated $2M+ in revenue and 2000+ students

Ru

- became the first CEO in a 10- year founder-runs business- led a company of 80 people- launched and implemented a project for structuring and transferring the business and processes from the founders to the management board

Ru

Advisory Board was established in 2011, together with the CBS’s senior management team includes corporate partners, employers and alumni representatives, participates in strategic planning and quality assurance procedure. The School is fully autonomous, independent and self-reliant. Strategic development and resourcing are determined by the owners, but based on the principles of collective leadership. Final decisions are made after receiving approval from the School’s Advisory Board and consulting assistance of the CBS’s core boards and committees. The School’s Advisory Board plays a crucial role in developing employer opinion and customer orientation; it enhances the relationship between academia and business which benefits MBA and MBM teaching.

- responsible for all Russian consulting projects and experts, - 4-5 projects per year

Moscow, Ru

- launched a new locale, built processes from marketing to development across all countries of presence: 100+ countries served of sale, 3 language locales, and 3 product platforms- held 5 boards of directors, obtained 3 term sheets from investors, and launched a new mobile product

Moscow, Ru

- achieved company growth of more than 40% year-on-year in revenue on mobile platforms and grew from 10 to 17 million subscribers during operation- was responsible for marketing, brand positioning, PR, and development

Moscow, Ru

- ensured the growth of the user base and revenue in Russia and the CIS which amounts to 90% of the total revenue

Москва, Москва, Ru

- was in charge of the business indicators implementation (GP = $3.5M per year)- supervised all global external partnerships at the holding level- administered partnerships and income on so-called non-standard monetization - CPC, CPA, revenue share, Media4E- increased revenue from accountable advertising products in the holding framework by 42%

Москва, Москва, Ru

Responsible for offline & online marketing, e-mailing, digital distribution, and promotion activities for all Rambler products.Managed for Rambler partnership products and was responsible for business metrics. - Launched the system of unified estimate for marketing KPIs (ROMI)- Supported the launch of a new Rambler product- Target audiences metrics were successfully reached on a monthly basis (for Rambler, for products)- Revenue and traffic metrics were successfully executed according to the budget.

Chicago, Il, Us

Responsible for all online and offline marketing, e-mailing, loyalty, special projects, advertising, promotion, and PR for Russia and Ukraine. • Created Marketing (including Advertising and PR) Department, which consisted of 20 people in Russia and Ukraine. • Managed the $1-2M monthly advertising budget. • Increased the number of Groupon’s subscribers from 2M to 10M.

Dubai, Ae

Together with two partners organized the first Russian Internet advertising agency working in a “pay per lead” model. - Built up all business processes, technologies, and sales system. Responsible for the strategic development, operational management, and interaction with key customers. - Company is profitable since its inception. Revenue in 2011 - $10M.- In 2010 acquired company from partners. In 2012 sold E-PROMO to a strategic investor

Nizhny Novgorod, Nn, Ru

Business development and promotion for such products as:www.voicecards.ruwww.tutumba.ruwww.monetti.ru

Moscow, Ru

Number of employees – 240. 9 branches in Russia, Ukraine and Kazakhstan.Was in charge of all marketing, sales, digital, products.Increased the monthly revenue from $0.4M to $2.7MResponsible for implementing the business school plans in sales, marketing, advertising and IT. In fact, supervised all web activity of the company in Russia and the CIS countries.• Started Internet promotion department of 10 people, managed advertising budget of $300K per month.• Created and led the internet projects department. Hired, trained and supervised team of 10. Launched around 15 websites for new products and divisions of the school.• By June 2008, the volume of sales over the Internet has been increased to $3M per month, which is 90% of the total sales of the school.

Managed start-up company providing branding, web-development and internet-advertising services. Responsible for operations and implementation of the business plan of the company, was in talks with key customers. Led the agency of 20 industry professionals, 80 clients in portfolio.• Customer portfolio included 50 largest regional client and local branches of national brands such as MobileTelesystem and Russian Railways. • Company’s projects received more than 15 awards including Diploma of the International Design Union and was featured in professional magazines; • Opened Moscow sales office in 2004 and that resulted in revenue gross by 2,5 times.• Save the company and the team in the period of financial crisis caused by the conflict of shareholders. Successfully brought the company out of the crisis without additional investments.• Rebranding and repositioning of the company, making branding agency from the web studio. Due to the new positioning and expanding the range of services turnover increased in 6 months by 3 times.

Faculty Of Mechanics And Mathematics, Economics

Faculty Of Computational Mathematics And Cybernetics, Mathematics And Computer Science