Irina Shashkina

Irina Shashkina Email and Phone Number

Division Director @ Kokoc Group
Moscow, RU
Irina Shashkina's Location
Beverly Hills, California, United States, United States
Irina Shashkina's Contact Details

Irina Shashkina work email

Irina Shashkina personal email

n/a

Irina Shashkina phone numbers

About Irina Shashkina

I am a seasoned executive with 15+ years of experience and expertise in digital companies and startups. Proven managerial experience with a passion for product companies and digital technologies in B2C (start-ups, EdTech, AdTech, e-commerce) in Russia and worldwide. I am a changer, strategic activator, and achiever, who have analytical skills combined with creativity and nonstandard approaches to solving business problems. I see the big picture, people, ecosystems, and opportunities: synthesize and decompose, connect and launch. I take charge, speak up and make sure others are heard.

Irina Shashkina's Current Company Details
Kokoc Group

Kokoc Group

View
Division Director
Moscow, RU
Website:
kokocgroup.ru
Employees:
199
Irina Shashkina Work Experience Details
  • Kokoc Group
    Division Director
    Kokoc Group
    Moscow, Ru
  • Kokoc Group
    Member Board Of Directors
    Kokoc Group Jul 2022 - Present
    Moscow, Moscow Region, Ru
  • Moscow School Of Management Skolkovo
    Online Products Director
    Moscow School Of Management Skolkovo Feb 2020 - Feb 2022
    Skolkovo Village, Odintsovsky District, Ru
    Skolkovo is the leading international business school in Russia, Top-50 in worldwide FT-rating.- built and led the eLearning department of 17 industry professionals- started and directed 15 online programs - generated $2M+ in revenue and 2000+ students
  • City Business School
    Chief Executive Officer
    City Business School Sep 2019 - Mar 2020
    Ru
    - became the first CEO in a 10- year founder-runs business- led a company of 80 people- launched and implemented a project for structuring and transferring the business and processes from the founders to the management board
  • City Business School
    Advisory Board Member
    City Business School Dec 2011 - Mar 2020
    Ru
    Advisory Board was established in 2011, together with the CBS’s senior management team includes corporate partners, employers and alumni representatives, participates in strategic planning and quality assurance procedure. The School is fully autonomous, independent and self-reliant. Strategic development and resourcing are determined by the owners, but based on the principles of collective leadership. Final decisions are made after receiving approval from the School’s Advisory Board and consulting assistance of the CBS’s core boards and committees. The School’s Advisory Board plays a crucial role in developing employer opinion and customer orientation; it enhances the relationship between academia and business which benefits MBA and MBM teaching.
  • Digital Change
    Executive Partner
    Digital Change Oct 2016 - Feb 2020
    - responsible for all Russian consulting projects and experts, - 4-5 projects per year
  • Lingualeo
    Ceo
    Lingualeo Mar 2016 - Jul 2017
    Moscow, Ru
    - launched a new locale, built processes from marketing to development across all countries of presence: 100+ countries served of sale, 3 language locales, and 3 product platforms- held 5 boards of directors, obtained 3 term sheets from investors, and launched a new mobile product
  • Lingualeo
    Chief Operating Officer
    Lingualeo Feb 2015 - Mar 2016
    Moscow, Ru
    - achieved company growth of more than 40% year-on-year in revenue on mobile platforms and grew from 10 to 17 million subscribers during operation- was responsible for marketing, brand positioning, PR, and development
  • Lingualeo
    Gm Russia & Cis
    Lingualeo Jul 2014 - Feb 2015
    Moscow, Ru
    - ensured the growth of the user base and revenue in Russia and the CIS which amounts to 90% of the total revenue
  • Rambler&Co
    Business Development Executive
    Rambler&Co Aug 2013 - Apr 2014
    Москва, Москва, Ru
    - was in charge of the business indicators implementation (GP = $3.5M per year)- supervised all global external partnerships at the holding level- administered partnerships and income on so-called non-standard monetization - CPC, CPA, revenue share, Media4E- increased revenue from accountable advertising products in the holding framework by 42%
  • Rambler&Co
    Head Of Partnerships And Digital
    Rambler&Co Nov 2012 - Jul 2013
    Москва, Москва, Ru
    Responsible for offline & online marketing, e-mailing, digital distribution, and promotion activities for all Rambler products.Managed for Rambler partnership products and was responsible for business metrics. - Launched the system of unified estimate for marketing KPIs (ROMI)- Supported the launch of a new Rambler product- Target audiences metrics were successfully reached on a monthly basis (for Rambler, for products)- Revenue and traffic metrics were successfully executed according to the budget.
  • Groupon
    Chief Marketing Officer
    Groupon Mar 2011 - Jun 2012
    Chicago, Il, Us
    Responsible for all online and offline marketing, e-mailing, loyalty, special projects, advertising, promotion, and PR for Russia and Ukraine. • Created Marketing (including Advertising and PR) Department, which consisted of 20 people in Russia and Ukraine. • Managed the $1-2M monthly advertising budget. • Increased the number of Groupon’s subscribers from 2M to 10M.
  • E-Promo
    Ceo, Co-Founder
    E-Promo Oct 2008 - Apr 2012
    Dubai, Ae
    Together with two partners organized the first Russian Internet advertising agency working in a “pay per lead” model. - Built up all business processes, technologies, and sales system. Responsible for the strategic development, operational management, and interaction with key customers. - Company is profitable since its inception. Revenue in 2011 - $10M.- In 2010 acquired company from partners. In 2012 sold E-PROMO to a strategic investor
  • Business Development Group
    Director Of Business Development
    Business Development Group Aug 2010 - Mar 2011
    Nizhny Novgorod, Nn, Ru
    Business development and promotion for such products as:www.voicecards.ruwww.tutumba.ruwww.monetti.ru
  • Moscow Business School
    Deputy General Manager
    Moscow Business School Jun 2007 - Nov 2008
    Moscow, Ru
    Number of employees – 240. 9 branches in Russia, Ukraine and Kazakhstan.Was in charge of all marketing, sales, digital, products.Increased the monthly revenue from $0.4M to $2.7MResponsible for implementing the business school plans in sales, marketing, advertising and IT. In fact, supervised all web activity of the company in Russia and the CIS countries.• Started Internet promotion department of 10 people, managed advertising budget of $300K per month.• Created and led the internet projects department. Hired, trained and supervised team of 10. Launched around 15 websites for new products and divisions of the school.• By June 2008, the volume of sales over the Internet has been increased to $3M per month, which is 90% of the total sales of the school.
  • M2Media.Ru
    General Manager
    M2Media.Ru Sep 2003 - Jun 2007
    Managed start-up company providing branding, web-development and internet-advertising services. Responsible for operations and implementation of the business plan of the company, was in talks with key customers. Led the agency of 20 industry professionals, 80 clients in portfolio.• Customer portfolio included 50 largest regional client and local branches of national brands such as MobileTelesystem and Russian Railways. • Company’s projects received more than 15 awards including Diploma of the International Design Union and was featured in professional magazines; • Opened Moscow sales office in 2004 and that resulted in revenue gross by 2,5 times.• Save the company and the team in the period of financial crisis caused by the conflict of shareholders. Successfully brought the company out of the crisis without additional investments.• Rebranding and repositioning of the company, making branding agency from the web studio. Due to the new positioning and expanding the range of services turnover increased in 6 months by 3 times.

Irina Shashkina Skills

Digital Marketing Online Marketing Email Marketing Online Advertising Product Management Marketing Strategy E Commerce Management Marketing Web Analytics Entrepreneurship Start Ups Public Relations Affiliate Marketing Growth Hacking Mobile Marketing Marketing Communications Ppc Sem Leadership Online Lead Generation Advertising Social Media Marketing Seo Monetization Web Development Digital Strategy Team Management Growth Management Business Strategy Business Development Google Analytics Lead Generation Change Management Business Analysis Retargeting Business Planning Business Intelligence

Irina Shashkina Education Details

  • State University Of Nizhni Novgorod Named After N.I. Lobachevsky (Unn)
    State University Of Nizhni Novgorod Named After N.I. Lobachevsky (Unn)
    Economics
  • State University Of Nizhni Novgorod Named After N.I. Lobachevsky (Unn)
    State University Of Nizhni Novgorod Named After N.I. Lobachevsky (Unn)
    Mathematics And Computer Science

Frequently Asked Questions about Irina Shashkina

What company does Irina Shashkina work for?

Irina Shashkina works for Kokoc Group

What is Irina Shashkina's role at the current company?

Irina Shashkina's current role is Division Director.

What is Irina Shashkina's email address?

Irina Shashkina's email address is ir****@****kina.ru

What is Irina Shashkina's direct phone number?

Irina Shashkina's direct phone number is +7 967 172-*****

What schools did Irina Shashkina attend?

Irina Shashkina attended State University Of Nizhni Novgorod Named After N.i. Lobachevsky (Unn), State University Of Nizhni Novgorod Named After N.i. Lobachevsky (Unn).

What are some of Irina Shashkina's interests?

Irina Shashkina has interest in Вейкборд, Сноуборд, Нарды, Интернет Технологии, Рафтинг, Активные Виды Спорта, Дарить Подарки, Серфинг, Калифорнию, Люблю Сырники.

What skills is Irina Shashkina known for?

Irina Shashkina has skills like Digital Marketing, Online Marketing, Email Marketing, Online Advertising, Product Management, Marketing Strategy, E Commerce, Management, Marketing, Web Analytics, Entrepreneurship, Start Ups.

Who are Irina Shashkina's colleagues?

Irina Shashkina's colleagues are Виктор Зырянов, Анастасия Прилепская, Darya Grebennikova, Александр Миллер, Madina Hooke, Ольга Бекетова, Dina Markov.

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