Irina Sheveleva Email & Phone Number

Berlin, DE

Berlin, Germany

Highlights:- Managed zero-to-one launch of a consumer goods brand from the GTM perspective. Created product positioning, messaging, social media and influencer marketing strategy and led implementation. Together with the founder and a lean in-house team, grew the brand from idea to lovemark with a growing community and commercial success.- Built out the.

Drove new product development for a global fashion brand.- Lead the launch of the new global CMS, from discovery through to execution.- Marketed the product to internal and external stakeholders. Conducted product trainings across 10 global markets.- Scaled the branded content product offering internationally. Developed the value prop, internal processes.

Lead product development and GTM for a book streaming Series B startup.- Drove adoption and monetisation of the consumer product through feature development and product marketing initiatives.- Lead GTM of the B2B product offering. Attracted and retained key publishing partners.

PM for strategic agency initiatives- Produced the Moscow Digital Marketing Conference. Revamped the conference product offering by attracting top international speakers.- Produced the launch of an ad campaign on Times Square for L'Oréal.

Content strategist and copywriter for internal and client projects. - Launched and successfully scaled a B2B social media community for 3M.- Authored the agency trends blog, trends newsletter, multiple industry reports and white papers.

Lead an English course for students focused on British media discourse.

Launched and lead an online publication about the local ad industry.- Managed an in-house team of writers and shared development resources.- Created and produced new content formats, including business case-study video series, curated blogs of industry influencers.