- Developed and managed an email constructor platform, enablingstreamlined email creation and enhanced marketing capabilities;- Created and integrated new communication channels via Telegram andVK.com (chat-bot), expanding customer engagement;- Continuously identified opportunities for website and appimprovement, formulated hypotheses, and conducted rigorous testingto enhance the omnichannel customer experience;- Developed and implemented the process for effective… Show more - Developed and managed an email constructor platform, enablingstreamlined email creation and enhanced marketing capabilities;- Created and integrated new communication channels via Telegram andVK.com (chat-bot), expanding customer engagement;- Continuously identified opportunities for website and appimprovement, formulated hypotheses, and conducted rigorous testingto enhance the omnichannel customer experience;- Developed and implemented the process for effective collaborationamong marketing and IT teams to achieve a more profoundpersonalization;- Led various projects aimed at digitalizing internal processes andimproving customer experience;- Created comprehensive CJM, product roadmaps and strategies toprovide a global perspective and align with organizational objectives. Show less

- Led and developed a new CRM platform for Clarins Russia, ensuringsuccessful implementation and integration;- Managed events for lead generation campaigns, enhancing customerengagement and acquisition;- Adapted GDPR requirements to the Russian legal environment,ensuring compliance with data protection regulations andimplementing them on the website;- Maintained and managed the CRM database for the online shopwww.clarins.ru, ensuring data accuracy and… Show more - Led and developed a new CRM platform for Clarins Russia, ensuringsuccessful implementation and integration;- Managed events for lead generation campaigns, enhancing customerengagement and acquisition;- Adapted GDPR requirements to the Russian legal environment,ensuring compliance with data protection regulations andimplementing them on the website;- Maintained and managed the CRM database for the online shopwww.clarins.ru, ensuring data accuracy and reliability;- Directed the strategy and execution of omni-channel loyalty marketingand CRM initiatives to optimize promotional strategies, acquisition,retention, and personalization;- Oversaw budget management, ensuring efficient allocation ofresources and cost-effective operations; Show less

- Oversaw projects in line with the customer strategy plan, includingevent management and technical projects related to the development ofthe CRM system;- Managed digital marketing and print activities to ensure cohesive andeffective multi-channel communication strategies.

- Planning, organization and management of projects (for instance, Festival of Robots, Forum of Innovations)- Promotion of the events - Creation of the company's brand-book- Communication with the government, implementation of governmental projects- 5 projects that were successfully done individually (for instance, Career Forum for up to 400 participants)- Organization and accompaniment of trip for Russian delegation to the Russian-Norwegian Cultural Forum… Show more - Planning, organization and management of projects (for instance, Festival of Robots, Forum of Innovations)- Promotion of the events - Creation of the company's brand-book- Communication with the government, implementation of governmental projects- 5 projects that were successfully done individually (for instance, Career Forum for up to 400 participants)- Organization and accompaniment of trip for Russian delegation to the Russian-Norwegian Cultural Forum - Work with clients and suppliers (concluding of agreements and contracts, meeting and negotiations) Show less

• Drafted protocols from the Barents Regional Committee• Drafted Articles • Updated the BEAC website• Attended meetings and conferences (for instance, meeting of representatives of the Barents Regional Committees)• Updated the digital archive• Provided practical assistance• Combined duties with research and finalization of the Bachelor Thesis