Irina Tolstova Email & Phone Number

San Mateo, California, Us

San Francisco, California, Us

I have expanded a talented team to address consumer challenges and drive innovation. I oversee strategic vision and talent development, ensuring impactful deliveries. I collaborate with Amazon leaders on innovative mobile advertising strategies and guide cross-functional teams in refining our product roadmap.HIGHLIGHTS:Introduced Ads Manager, boosting creator ad metrics from 50% to 82% and significantly increasing ad supply from 2021–2023.▪️ Researched creator tiers and tailored strategies, enhancing engagement of both ad runners and non-ad runners.▪️ Led cross-functional teams to create a Monetization tab, streamlining monetization tool presentation.▪️ Launched Phases 1 and 2, introducing experience-oriented design, automation, and goal-oriented incentives. ▪️ Developed ads creator journey map and enhanced system with onboarding, goal incentives, snooze feature, insights, and moderation tools.After ads boosted streamers' earnings by 65%, shifted focus to expanding sponsorships.▪️ Developed portals and viewer products, increasing click-through rates 30x, brand lift 10x, and generating millions in sales.▪️ Developed negotiation tool in portals, boosting engagement and enabling dual opt-in for sponsorships.▪️ Organized sessions with Viewer Team to align KPIs, reduce conflicts, and develop a brand monetization design system.

San Francisco, California, Us

I was promoted to expand our design team, where I instituted best practices and routines for effective remote collaboration. I developed a design system for monetization products, significantly boosting revenue and facilitating community growth. HIGHLIGHTS:Expanded the design team and established best practices for remote work.▪️ Led Twitch's ad design and strategy, altering viewer and creator behavior with 30% of active partners adopting the product.▪️ Developed comprehensive design system for monetization products, boosting revenue and supporting community growth.

San Francisco, California, Us

I collaborated cross-functionally to develop user-centered products, overseeing the entire user experience from concept to launch. I played a crucial role in strategic decision-making for key initiatives, leading design efforts in the complex ads space. As the sole designer, I supported 5 product managers, helping to shape strategic directions and manage competing deadlines, ensuring our projects aligned perfectly with our business goals.HIGHLIGHTS:▪️ Boosted viewer retention by 35% during ad breaks with the creation of a Picture-by-Picture feature.▪️ Achieved 21% desktop and 48% mobile viewer engagement with Multiplayer Ads; led design and comprehensive user testing.▪️ Designed Disable Pre-roll feature, enhancing viewer experience and increasing creator ad run metrics from 10% to 15%.▪️ Collaborated with Sales to develop ad strategies and products for Twitch Esports.

San Jose, Ca, Us

As a Lead Product Designer, I developed a comprehensive design system for all My Cloud product releases, ensuring consistent and enhanced user experiences across all platforms.HIGHLIGHTS:▪️ Developed the iXpand Charger mobile app, pioneering Western Digital's entry into the Smart Homecategory.▪️ Directed design of Album features for manual and automated content aggregation in My Cloud Home and ibi Sandisk.

Germany, De

With Aeria Games, I led the creation of websites, marketing campaigns, and visually impactful video trailers for over 20 product launches. I managed a team of 16 illustrators and visual designers, ensuring the production of high-quality, ready-to-launch assets for social platforms and mobile games. My leadership extended to establishing best practices for mobile platform art and crafting comprehensive style guides, significantly enhancing the visual consistency and quality of our projects. HIGHLIGHTS:▪️ Reported directly to CEO and directed the complete design of Aeria Ignite, a social platform connecting 77M users globally, facilitating chat and transactions.▪️ Managed UI design and led illustrators for the Assassin's Creed mobile game project with Ubisoft, ensuring consistent execution.