Irina Tretyakova

Irina Tretyakova Email and Phone Number

Marketing | International Marketing | Business Development | MBA @
Irina Tretyakova's Location
Moscow, Moscow City, Russia, Russian Federation
Irina Tretyakova's Contact Details

Irina Tretyakova personal email

About Irina Tretyakova

Marketing and PR professional experienced with leading multinational companies in B2B and B2C sectors. My personal experience includes 10+ years of brand and marketing management with the challenges to reach aggressive sales goals, marketing budget management for ROI excellence, startups, effective cooperation and collaborations with the outside partners and sales channels, brand communications, PR relations and Corporate Social Responsibility, team management and intercultural relations. MBA Degree in Marketing. My core competences:• Brand and Marketing strategy.• Marketing communications.• Setting up from scratch and leading the marketing team (100% in-house, hybrid or 100% outsourcing formats).• Qualitative & quantitative research.• Public Relations and Corporate Social Responsibility.• Qualitative & quantitative research.• P&L management.

Irina Tretyakova's Current Company Details
High School of Online Education SREDA OBUCHENIYA

High School Of Online Education Sreda Obucheniya

Marketing | International Marketing | Business Development | MBA
Irina Tretyakova Work Experience Details
  • High School Of Online Education Sreda Obucheniya
    Cmo
    High School Of Online Education Sreda Obucheniya Jan 2019 - Present
    Moscow, Moscow City, Russia
    +School of Cinema and TV named after Sergey Bondarchuk• Set up highly efficient marketing team (20 people) from scratch (av ROI >400).• Introduced the company rebranding and worked out the communication platform. • Developed and managed the business processes to contribute fast growing business. • Managed the sales increase X2-2,5/year (depends in the product line-ups).• Launched new product line ups.
  • Cdnvideo
    Marketing Director
    Cdnvideo Apr 2016 - Dec 2018
    Moscow
    • Developed go-to-market strategy and plans across company’s products and services.• Conducted markets research incl. competitive environment, searching for benchmark and competitive products, constant monitor and prepare the analytical reports.• Communications and public relations: planed and accomplished external and internal communication strategy of the company.• Internet Marketing: company’s website from scratch incl. copywriting, SEO, PPC, SMM, Emails, CRM, content marketing.• Lead the cross functional projects through to launch, working with stakeholders across Sales, Product Managers and Finance • Event management and presented of the company on industry events including Exhibitions and Forums.
  • France Vin & Saveurs
    Marketing & Pr Manager
    France Vin & Saveurs Apr 2013 - Mar 2016
    • Developed and implemented sales and marketing strategy for the startup company in the Romania wine market• Analyzed the market searching for benchmark and competitive products, prepared the analytical reports• Developed and managed of the online shopping website (www.france-vin-saveurs.ro) and run digital campaigns in social media, SEO• Successfully run of demand generation promotional campaigns• Worked with Ho.Re.Ca to increase distribution of mid to premium brands• Managed and positioned of product portfolio to meet local preferences and companies’ objectives• Responsible for product trainings and coaching for sales force
  • Nintendo
    Country Marketing&Pr Lead
    Nintendo Nov 2010 - Apr 2014
    Moscow, Russian Federation
    • Startup team working on registration of the local Representative office• Recruited and managed marketing and PR agencies, managed all communications for Nintendo in Russia • Developed the strategic relationships with major stakeholders of the market• Successfully launched Nintendo 3DS into Russian market • Conducted integrated brand marketing and digital campaign • Supported key accounts in all trade marketing activities by providing all relevant assets and ensure consistency with above the line activities• Provided timely reporting on all marketing and PR activities of the Company in the Russian Federation
  • Hp
    Country Marketing Lead (Personal System Group)
    Hp Nov 2007 - Nov 2010
    • Successfully launched end-consumer laptops into the Russian market in very competitive environment• Developed short and long term marketing planning for related products categories • Planned, implemented and controlled the marketing communication activities (360 degree marketing)• Run digital projects in web incl launch of brand new application for women, landing pages, projects in social media and blogosphere• Sales influence and promotion of the products: conducted meetings and seminars with key customers, providing marketing research projects for demonstration of the products’ advantages • Communications and public relations: planned and accomplished external and internal communication strategy of the company • Organized the product trainings and coaching for sales force• Managed a small team of marketing professionals and external agencies to run full circle of marketing and PR activities, analyzed sales, contacted market and product research in order to archive department KPI’s
  • Sony
    Supervisor Marketing Communication
    Sony Jun 2006 - Nov 2007
    • Planned, implemented and controlled the marketing activities for Handycam, VAIO, Bravia and Hi-Fi product categories• Planned, executed and controlled the marketing budget of the assigned brands;• Analyzed, researched, prepared and executed projects related to launches and support of new company’s products in related categories • Analyzed data related to brand’s business (market research studies, market share reports, media information, promotion performance, etc)• Provided control and coordinated the various activities required to execute the plans in cooperation with other departments (sales, etc.) and outside advertising agencies• Managed ATL projects from scratch (ads creative materials incl. TV ads shootings, special projects, press etc), ROI reports• Prepared and circulated competitive analysis and recommendations
  • Siemens, Mobile (From 01.11.2005 Changed To Benq Mobile)
    Trade Marketing Manager
    Siemens, Mobile (From 01.11.2005 Changed To Benq Mobile) Jan 2003 - Jun 2006
    Moscow, Russian Federation

Irina Tretyakova Skills

Business Development Business Strategy Channel Partners Competitive Analysis Consumer Electronics Demand Generation Digital Marketing Go To Market Strategy Management Market Research Marketing Marketing Communications Marketing Management Marketing Strategy Mobile Devices Multi Channel Marketing Partner Management Product Management Product Marketing Strategy Training New Business Development Business Planning Market Analysis Strategic Partnerships B2b Sales Consumer Products Brand Management Integrated Marketing Advertising Market Planning Social Media Marketing Public Relations Marketing Research Start Ups Negotiation Segmentation Team Management Strategic Planning Project Management Online Advertising Online Marketing Social Media Trade Marketing Leadership

Irina Tretyakova Education Details

Frequently Asked Questions about Irina Tretyakova

What company does Irina Tretyakova work for?

Irina Tretyakova works for High School Of Online Education Sreda Obucheniya

What is Irina Tretyakova's role at the current company?

Irina Tretyakova's current role is Marketing | International Marketing | Business Development | MBA.

What is Irina Tretyakova's email address?

Irina Tretyakova's email address is ir****@****ail.com

What schools did Irina Tretyakova attend?

Irina Tretyakova attended Chartered Management Institute, The University Of Sheffield, Russian Foreign Trade Academy.

What are some of Irina Tretyakova's interests?

Irina Tretyakova has interest in Social Services.

What skills is Irina Tretyakova known for?

Irina Tretyakova has skills like Business Development, Business Strategy, Channel Partners, Competitive Analysis, Consumer Electronics, Demand Generation, Digital Marketing, Go To Market Strategy, Management, Market Research, Marketing, Marketing Communications.

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