Brand communication strategy across 35 countries of presence, B2B marketing, development of global partnerships program, international media relations, crafting key messages and storylines for target channels, event management including international workshops and webinars in the region, data-driven PR for brand awareness and expert positioning on a global scale.

As PR Director, I led the charge in crafting a communications strategy that aimed to connect deeply with our community and engage influential voices in Central and Eastern Europe, with strong storytelling, both within our team and externally across different sectors, while coordinating a diverse remote team of 12 and key business partners.In this role, I orchestrated PR and marketing campaigns, using compelling narratives to capture attention and foster a positive image among our… Show more As PR Director, I led the charge in crafting a communications strategy that aimed to connect deeply with our community and engage influential voices in Central and Eastern Europe, with strong storytelling, both within our team and externally across different sectors, while coordinating a diverse remote team of 12 and key business partners.In this role, I orchestrated PR and marketing campaigns, using compelling narratives to capture attention and foster a positive image among our audience. From memorable product launches to impactful events, we made sure our presence in the region, aligning our corporate strategy with company's values. Whether it was leveraging our IT expertise, collaborating with charity foundations, or sharing authentic stories through influencers, every action aimed to resonate with our community on a deeper level. And as a result, we saw our brand community thrive and our media presence soar, leaving a lasting impact in brand perception:GR and PR eventsMarketing and partners programs developmentCitizenship & Public Advocacy ExecutionMedia Strategy & Relations/Crisis CommunicationsDigital Communication Strategy & CapabilitiesStorytelling & Messaging Show less