District Marketing Representative Commonwealth of Pennsylvania Department of Revenue

Marketing Media design and consulting, business development analysis and research

Marketing Media design and consulting, business development analysis and research

MergeArts: Fashion Director 2017-2018 One of the only directors responsible for fashion aspect of production only to bring in contact advertising dollar sponsors through personal brand name recognition. Not only completing the creative, managerial duties expected within scope of work, but generating 70% of all sponsor solicited extra income. Monthly production of Runway show. Staffing, directing, talent scouting, promoting and coordinating .Booking Talent, creating Runway Segments, supervising the runway production, sponsorship creative direction. Head of the Fashion department for all related business; strategy, analysis, branding and marketing, staffing, leadership.

-Buying and Merchandising:-Owning, Buying, Staffing, running and merchandizing for a 500k a year High-end women’s boutique (Kaleidoscope Boutique LLC)- Winner of Philadelphia Style Magazine 2012,2013,2014 for buying choices and merchandizing of High-end women’s boutique (Kaleidoscope Boutique, LLC)-Published in People Magazine for buying and merchandizing choices for Kaleidoscope Boutique (People Style Watch August 2012 issue).- Wharton Fashion Marketing workshop grad student workshop ; Asked by Professor ; in the field achieving enormous brand equity and visibility, in the existing market. Unique window and esthetic art meets fashion design created monthly and press covered. Creating my own clientele system which produced repeat clients who would spend 3-10k at one time see press link; https://philly.racked.com/2013/1/28/7691007/irina-mitchell-kaleidoscope-10k-receiptConceptualized opening day VIP event with golden ticket invites within chocolate bar for maximum exposure and press coverage to introduce Kaleidoscope Boutique as innovation The field. Brand Face with carefully created advertising or editorial conceptsBuying and Merchandising:Owning, buying, staffing, running and merchandising for a 500k a year high-end women’s boutique (Kaleidoscope Boutique Philadelphia)Winner of Philadelphia Style Magazine 2012, 2013,2014 Best Of Style.Brand Managment and Marketing strategy Created cohesive brand; appealing to projected demographic and a niche in the market. Logo design, tag line creation, location & esthetic design. Planning/ Purchasing and merchandising predictions for sales: projected 6 months advancing a sales period. Choosing distinct , and familiar brands of luxury goods for target market; seamlessly matching Kaleidoscope Boutique dynamics. Directly working with designers: each sales period; to have exclusive store inventory, and runway samples. Distinct personality of the boutique, equals sales sales. Brand Development

Cross Branding. Featured Art Director and Stylist. Concept design specifically designed to feature and promote my business Kaleidoscope Boutique.

2005-2007 Independence Blue Cross: Account Executive Small Group Market: helping manage broker accountsTo keep them invested in promoting our product toTheir clientele.Independence Blue Cross: 5% growth of client book of broker account, networking within the existing book of business while generating new clients.