Irina Zubchenko Email & Phone Number

Moscow, Russian Federation

Profitability increase through new products development and communication. Managing assortment of 2,000 SKU. B2B and B2C pricing system. Cooperation with Production. Work with KOLs.

Москва, Россия

Экспорт офтальмологических инструментов в 100 стран мира. Повышение прибыльности посредством разработки и вывода на рынок новых продуктов. Управление ассортиментом в 2 000 SKU. В2В- и В2С-ценообразование. Взаимодействие с производством. Сотрудничество с KOLами.

Moscow, Russian Federation

Content creation - text and graphs, digital info visualization, usability optimization, SEO

Moscow, Russian Federation

Content creation - text and graphs, digital info visualization, usability optimization, SEO

Москва

Информационное наполнение сайта: написание статей, создание инфографики.Продвижение сайта в поисковых системах.Внутренняя оптимизация, повышение юзабилити.

Moscow, Russian Federation

Content creation - text and graphs, digital info visualization, usability optimization, SEO

Moscow, Russian Federation

Руководитель по продукту, закупкам и промо-акциям1. Управление продуктом: a) долгосрочное планирование постоянного и промо-ассортимента, b) обеспечение прибыльности продукта через формирование розничных и оптовых цен, c) управление жизненным циклом изделий и оптимизация модельного ряда.2. Розничные промо-акции: a) разработка товарной и коммуникационной концепции, b) ценообразование с учётом прибыли компании и дистрибьюторов, c) разработка креативных материалов, d) анализ эффективности.3. Программы лояльности для продавцов: a) разработка схем привлечения и удержания торговых представителей, b) финансовая и нематериальная мотивация для 4-уровневой торговой структуры,4. Управление цепочкой поставок: a) работа с производством по обеспечению товара для выполнения плана продаж, b) разработка методики прогнозирования продаж на 12 мес., c) снижение складских остатков и количества SKU.ДОСТИЖЕНИЯ:- Розничные продажи в 1-м полугодии 2017 г. выросли на 7%.- Проведено 8 промо-акций с общей прибылью более 43 млн. долл.- Число торговых представителей выросло на 16%.

Москва

Responsibilities:1. Boost retail sales of LG TVs by managing sales force structure (appr. 200 promoters and supervisors in 9 macro-regions):- sell-out target setting, plan/fact analysis,- field KPI implementation,- merchandising standards control,- sales force skills tracing with "Mystery shopper" research, briefing Training Dept.for gaps liquidation,- weekly tracking of worst-performing stores, root cause finding and reco. for improvement.2. Cross-functional management for Sales Force Efficiency improvement:- lead weekly meeting between Sales, Marketing, In-store and Training Dept. for smooth communication and 360 degrees sell-out support,- top-down & bottom-up information flow between Head Office and Field: weekly information pack for shop consultants with in-store news, regional reporting summary and problem escalation to Sales Head/other proper function.3. Building from scratch a system of in-store information collection through shop consultants and regional managers (using 3d party IT system): discover info needs of BU leaders, brief agency, develop report formats to get:- LG in-store indicators: shelf share, in-house share, daily stock and sales,- competitors' in-store activities: new launches, promo campaigns, shop consultants, brand zones and POS materials installation.4. Retail sales analysis by KA/region/shop:- MS Access database development and weekly uploades of sales volume and value by store/model,- store segmentation for optimizing in-store investment,- distribution control,- weekly dashboard for top management with reco. for paint points.5. Promotions ROI: develop and implement ROI calculation scheme, study existing promo types for maximizing profit, provide Coop Marketing Managers with recommendations for promo tactics, channel, model selection and discount depth.Achievements:- field KPI system implemented,- as a result of "Mystery shopper project" LG shop consultants complying standards grew from 64% to 89%.

Москва

Responsibilities:- segmented clients, structured and expanded clients' database;- generated sales leads and expanded business with current clients;- created, implemented and evaluated marketing programs;- controlled A/R and logistics.Results:- sales plan for 2009 fulfilled by 117%;- bad AR for 2008 cleared

Москва

As Key Account Manager for large wholesalers and federal retail chains, I was responsible for:• Samsung sales and brand share increase, control of sales plan fulfilment• Retail clients: line-up optimization, gross margin control, display projects, coop-promo actions’ implementation, AR control• Wholesale clients: assortment management, bonus program development, gross margin monitoring• Competitors’ monitoring: assortment and share in clients’ sales, marketing activities, new products• Supply chain management: stock and sales analysis, monthly sales forecasting, channel inventory control

Москва

• Long-term line-up strategy: new series development and launch, market niches identification and estimation, sales volume forecasts, series success evaluation, models efficiency (ABC-analysis, marginal analysis);• Price positioning: competitive benchmarking, retail and wholesale pricing, product profitability control;• Market analysis: initiating and targeting ad-hoc researches, internal sales and retail audit data processing, business forecasting;• Competitors: line-up analysis, new models and technologies monitoring, advertising activities;• Promotion: advertising concept development, BTL-actions, non-standard communication, advertising efficiency evaluation, product PR (press releases, events for target media)

Москва

• Sales forecasting: trend and seasonality analysis, marketing and competitive activities, stock and sales mathematic modeling;• Supply chain management: factory orders placement and processing, warehouse stock level management, stock model mix optimisation

Москва

• Sales analysis: retail audit analysis, internal sales data processing;• Consumer studies: social, demographic and psychographic consumer profile;• Competitive brands analysis, brand mapping; • Presentations of regular analytical reports to the Board;• Coordination of work with research agencies on ad hoc and panel studies

Москва

• Market research;• Competitors pricing and line-up monitoring;• Sell-in analysis;• Recommendations on pricing and promotion

Master’S Degree, Economic Sociology

Graduation paper: "Economic networks in city and rural households"

Master Of Business Administration (M.B.A.), Strategic Marketing

Master’S Degree, Teaching English As A Second Or Foreign Language/Esl Language Instructor, Diploma With Honor

Graduation paper "Peculiarities of realiae translation"