Irini Kapeloni Email & Phone Number

Athens Greece

Establish a business unit of a new company. Natural product portfolio development. Even based in Greece exports is a clear focus. Portfolio will be natural products (medicinal, medical devices, food supplements, dermocosmetics)

Athens Greece

Improve organization’s market position and achieve financial growth. Define long-term organizational strategic goals & identify business opportunities. Evaluated more than 90 new projects, developed & launched 9 new food supplements & 3 new medical devices.

Evaluate portfolio of new potential products and the feasibility of establishing a new company division of Consumer Healthcare products in Greece. Consultancy on products registration, market mapping, business plan.

Establish and grow the new commercial operation of Consumer Healthcare products in Greece & Cyprus. Evaluation and licensing of new products. Develop Marketing plans. Target is successful new product launches

Boehringer-Ingelheim Hellas –; of Consumer Healthcare Greece & CyprusLeading Marketing team in charge for all Consumer Healthcare products in Greece & Cyprus. Efficiently drive new product development by working proactively across the organization (particularly Consumer Insights, R&D and Regulatory) to successfully progress innovation initiatives to ensure key milestones are met. Participate at Global projects at HQ.Market and competition analysis.Collaboration with Ad, PR, Research etc agencies for best communication of planned targets.Establish and maintain public relations with key opinion leaders – Medical Doctors, journalist, third parties. Understand the science in order to maximize opportunities (i.e. claims, RTBs, etc.) and understand the regulatory environment to navigate and drive opportunities. Work collaboratively with involved departments in the development of innovative strategies and new products.Lead and own idea generation acting as commercial lead on projects.Active participation at Greek OTC Trade Association.

Boehringer-Ingelheim Hellas –; of Consumer HealthcarePlanning and implementation of strategic plans for GI’s, antivaricose products, local brands and new projects.Market and competition analysis.Collaboration with Ad, PR, Research etc agencies for best communication of planned targets.Establish and maintain public relations with key opinion leaders – Medical Doctors, journalist, third parties

Bayer Hellas –; OTCPlanning and implementation of strategic plans for OTC Division.Create marketing strategies for existing and new brands. Optimal use of available resources. Collaboration with Adv and Research agencies for best communication of planned targets.Establish and maintain public relations with key opinion leaders, wholesalers, journalists, third parties.Active participation at Greek OTC Trade Association.

Wyeth Hellas –; of Consumer Healthcare Division for Greece and Cyprus Built short and long terms goals of the company, developed company’s budgets and strategy, ensured their implementation and achieved target objectives. Handling of issues concerning Authorities: e.g. pricing, registration, reimbursement and promoted effective relations with external partners e.g. distributors in Cyprus, III Party Manufacturer. Teambuilding attitude has been ensured and staff’s morale has been maintained and enhanced even after the constant changes. Leadership capabilities have been obviously strengthen for the Sales Mgr and the supervisors. Implement the restructuring project of the division and organized the set-up of back - office services on finance, marketing, IT, HR and sales support. Active participation at Greek OTC Trade Association.

Wyeth Hellas – Regulatory Affairs; for Greece and CyprusRegistration (medicines, FS, etc), pricing, reimbursement, packaging, inter-company co-ordination of the new product launches/ new forms etc, local projects of developing new products / line extensions, customer service and technical support. Leader of working groups for European projects on (i) Switch to OTC, change of legal status (ii) cosmetic EC legislation (iii) pharmacovigilance /PSUR, (iv) labelling.Managing Q.A. issues, audit of third parties, preparation & handling of company’s SOPs, production & distribution transfers to local plants.Lobbying with authorities and KOLs

Major contribution on the establishment of new Greek affiliate. Market access, evaluation and licensing of new and existing products. Marketing plans. New product launches (i.e Centrum). Communication with external partners (Press releases, newsletters etc) Responsibility and execution of personnel training

Logistics, production planning, costing, third parties evaluation, sales support, market research, promotion to major customers.

Bsc, Chemistry

Post Graduate