Irinka Nikalaeva Email and Phone Number

With a passion for innovation and a strategic mindset, I lead ARTERIA, a dynamic marketing agency specializing in cutting-edge strategies and impactful solutions. As the Founder and Managing Director, I bring extensive experience in marketing, AI, and trend analysis to drive our clients' success.My Expertise Includes:- Strategy Development: Crafting bespoke marketing strategies that align with our clients' goals and drive measurable results.- Team Leadership: Managing and mentoring a talented team of professionals, fostering a culture of creativity and excellence.- Marketing: Combining our expertise and research to create innovative and effective campaigns.Artificial Intelligence: Integrating AI-driven insights to optimize marketing efforts and enhance decision-making.Trends Analysis: Continuously monitoring market trends and social sentiments to identify the most effective marketing formats, ensuring our clients get the best promotional strategies.Project Management: Fine-tuning our processes to focus our team's energy on delivering outstanding results for our clients, from start to finish.At ARTERIA, we see entrepreneurs as the superheroes of our era, creating products and services that improve lives. We're passionate about our work and proud to support these heroes in their mission.Let's connect and explore how we can elevate your brand to new heights!

Established and developed a business club for entrepreneurs in Batumi and Tbilisi. More than 20 events were organized, which were attended by more than 1000 people:- networking games- lectures- conferences- business exhibitions- master classes

Partner of MICE tourism agency: organization of corporate tours, mass events and team building events

Setting up the shop of designer clothes sewing packages.We took the best from mass market - worldwide availability and price, and the best from designer clothes - unicity and good quality of materials.

Producing mobile applications with our dream team.Working on - analysis of customer needs, - developing product concept- communication with product work group and managing the process of product creating- analysis of customer behavior data- developing product evolution plan

Starting a new service for people on wheelchairs to find places to go out and plan optimal barrier-free route with my team

- Responsible for partnering with Business users to identify and leverage technology solutions in business/IT initiatives- Act a key liaison ensuring maximum benefit of IT to the business- Provide the business with information on available technology resources to meet their goals- Serve as liaison between the business and the developers to resolve issues, including task assignment, control, testing and implementation- Provide on-the-job training to new department staff members- Provide technical support and answer staff IT questions in person, electronically and via phone on all company supported applications.

- Prepare detailed analysis of the processes and procedures- Provide internal business instructions and standards- Participate in an implementation of business applications and processes from the business side.- Respond to users demands and administration of corrective actions- Provide on-the-job training to staff members

- Temporary project of 1C implementation in the law firm- Interview staff to prepare detailed analysis of existing processes and procedures in the company- Present the process shemes and plan of implementation to the management- Prepare instructions and trainings