Iris Buono Vidal Email & Phone Number

Saint-Malo, Bretagne, France

• Optimisation de l’offre produit en fonction de la typologie clients/boutiques
• Pilotage de la supply chain
• Responsable des plans d’actions pour dynamiser les ventes de la zone
• Gestion des KPI et analyse de la performance
• Interface marketing avec les équipes terrains

• Responsible for helping to define the AW19 fabric offer
• Analysed the fabric sales of previous collections (quantity, sell through…)
• Communicated with suppliers to request any missing information (exclusivity, stock, prices, colours card, care instructions)
• Communicated with suppliers ensuring fabric selections and fabric development (reception of CADS, labdips, swatches…)
• Communicated with suppliers for fabric deliveries and for distribution to manufacturers
• Stock management (receipt of the fabrics, analysis of the fabric stock at the beginning and at the end of the collection)

• Responsible for ensuring the good functioning of the showroom
• Developed commercials tools: fabric book, sales catalogue…
• Prepared presentation leaflets
• Took part in the showroom coordination and organisation: back office management (buyers reception, sales person coordination), communication to the different buying areas, visual merchandising…
• Helped buyers and area managers during buying sessions
• Analysed sales during and after the showroom

Région De Paris, France

• Responsible for defining and implementing the SS18 and AW18 offers
• Analysed daily and weekly sales and KPIs, took appropriate action plans
• Followed product life cycle in stores
• Run trends and market analysis
• Defined the product strategy in line with trends and market analysis
• Build the product offer and collection plan

• Developed the International product offer which resulted in incrementing international buying
• Analysed sales and tracked KPIs
• Run marketing monitoring – quantitative and qualitative feedbacks with International branches
• Developed a tailored WEB offer
• Took part in the product development (from samples to production)
• Provided recommendations to adapt the international offer

Shanghai, China

• Developed a B2C offer which resulted in customers acquisition
• Updated products database, designed and created products booklet
• Run competitive monitoring and analysis – qualitative and quantitative data (feedback, and market trends)
• Build an action plan to reach the objectives
• Created and set up the B2C offer: positioning, price, and package;
• Effectively improved digital platforms (website, wechat) and created other marketing tools (posters and brochures)

Paris- Avenue Montaigne

• Built strong relationships with customers which resulted in higher retention rate
• Understood the customers, advising and answering to their desire as accurately as possible
• Made sales according to customers’ needs, daily targets and objectives
• Improved store merchandising by displaying products
• Improved stock management with inventory and replenishment

Postgraduate In Fashion, Design And Luxury Management, Products Specialisation, Leather (Shoes, Bags And Accessories) Specialisation

Msc In International Marketing And Business Development

Activities and Societies: Member of the student Art association, responsible of the event department

Classe Préparatoire Économique Voie Scientifique