Alumni Data:-Maintained comprehensive alumni and student databases.- Analyzed trends and insights to identify opportunities to boost philanthropic potential.- Developed campaign dashboards to provide timely feedback.Fundraising Initiatives:- Led the inaugural HKU Alumni Day, attracting 4,000+ attendees through cross-team coordination.- Developed multi-channel fundraising strategies for the HKU Heritage project, including exhibitions, workshops, and an official interactive online engagement platform .Stakeholder Engagement:- Hosted personalized campus tours for donors and VIPs to foster stronger connections.- Managed vendor relations and event logistics.- Created engaging social media and digital content to amplify outreach efforts.Project Management:- Coordinated with various stakeholders to identify and resolve challenges.- Streamlined operations through detailed meeting agendas, checklists, action plans, and project management tools.Marketing & Creative:- Conducted product photoshoots for featured items and merchandise. - Coordinated with the HKU Visitor Center to showcase the products on the official website.- Utilized Photoshop and other design tools to create exhibition foam boards posters in the HKU Heritage exhibition, coordinating closely with the print shop to ensure timely delivery for the event.

Market Research and Analysis：- Conducted in-depth market research to extensively collect customer requirement data.- Utilized data analysis methods to understand market dynamics and development trends.- Wrote market analysis report to provide a basis for product planning.Requirement Gathering and Testing：- Systematically collected user requirement information.- Authored detailed user requirement specification documents.- Assist user acceptance testing.System Error Checking and Interface Optimization：- Performed extensive functional testing on the e-shop website.- Examined the user interaction interface of the MyLink application, and provided optimization suggestions.- Went through iterative refinement to ensure system stability and user-friendly experience.