With a 12-year track record in digital advertising and publisher business at Google, Greater China, I bring a wealth of experience in developing new markets, nurturing channel partnerships, and collaborating with cross-functional and international teams. My skill set centers around business development, partnership management, and sales & marketing strategy. I aspire to continue my career in roles that allow me to make impactful contributions in a fast-paced entrepreneurial environment.
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Channel Partner ManagerGoogle Jan 2016 - May 2023TaipeiGrow channel partner business in the GC markets- Initiated and developed the channel partner business from scratch, established a partner acquisition strategy, recruiting leading tech partners from Greater China, and launched services across web, app, and video platforms.- Formulated sales strategies with partners, liaised effectively with global and regional teams, and provided valuable product development feedback, enhancing collaboration and business growth.Led APAC channel… Show more Grow channel partner business in the GC markets- Initiated and developed the channel partner business from scratch, established a partner acquisition strategy, recruiting leading tech partners from Greater China, and launched services across web, app, and video platforms.- Formulated sales strategies with partners, liaised effectively with global and regional teams, and provided valuable product development feedback, enhancing collaboration and business growth.Led APAC channel partner certification program and transformation project- Represented APAC in global channel partner certification development, developed new certification criteria to impact 400+ global partners.- Led APAC channel sales team in developing partner growth strategies and service landscape, influenced 40+ key strategic partners on capturing new business.New business development leader in the south America market: Launched channel partner business in Brazil, Argentina, ad Chile - Spearheaded a task force of 4 to create a channel partner strategy for South America from the ground up.- Evangelized channel business model to internal sales teams and 31 potential partners.- Successfully recruited 10 partners, launching channel partner business in Brazil, Argentina, and Chile in 3 months. Show less -
Account ManagerGoogle Apr 2014 - Jan 2016TaiwanGrew HK & TW publishers to meet sales target with USD$76M annual revenue- Expanded HK & TW publisher base, achieving a sales target with USD$76M annual revenue.- Formulated a publisher growth strategy and implemented an account growth plan with over 350 publishers.Regional Project Leadership: Launched App Newbie Program in 7 APAC markets - Designed and led the App AdMob newbie onboarding program, piloting in HK & TW markets.- Influenced APAC regional sales team to adopt… Show more Grew HK & TW publishers to meet sales target with USD$76M annual revenue- Expanded HK & TW publisher base, achieving a sales target with USD$76M annual revenue.- Formulated a publisher growth strategy and implemented an account growth plan with over 350 publishers.Regional Project Leadership: Launched App Newbie Program in 7 APAC markets - Designed and led the App AdMob newbie onboarding program, piloting in HK & TW markets.- Influenced APAC regional sales team to adopt the program, leading to successful launches in 7 APAC markets and generated incremental annual rev of USD$5M. Show less -
Account StrategistGoogle Sep 2011 - Apr 2014BeijingCore Job: Built scalable sales and support channels for GC publishers- Identified the needs of over 10K+publishers in HK, TW, and China, crafting an effective sales and marketing growth strategy for revenue growth.- Developed innovative scalable sales initiatives via online and offline conferences, marketing campaigns, social media channels, and user communities.APAC Leadership Role: Led APAC small business scalable communication- Collaborated with the global SMB team to… Show more Core Job: Built scalable sales and support channels for GC publishers- Identified the needs of over 10K+publishers in HK, TW, and China, crafting an effective sales and marketing growth strategy for revenue growth.- Developed innovative scalable sales initiatives via online and offline conferences, marketing campaigns, social media channels, and user communities.APAC Leadership Role: Led APAC small business scalable communication- Collaborated with the global SMB team to lead APAC sales (10+ markets) in planning and executing scalable sales campaigns for product promotion and upselling. Show less -
MbaNational Taiwan University Sep 2009 - Sep 2011 -
Sales SpecialistFlytech Technology Ltd., Co. Jun 2007 - Aug 2009Taipei City, TaiwanResponsibility: - Fostered strategic relationships with key US-based OEM/ODM accounts in the industrial computer market.- Executed account development plans, upsold products and services, and met client needs to align with their business priorities.Achievement:- Met sales targets by understanding US clients' needs, identifying new business opportunities, and upselling products to foster business expansion.- Led cross-functional teams, including hardware design… Show more Responsibility: - Fostered strategic relationships with key US-based OEM/ODM accounts in the industrial computer market.- Executed account development plans, upsold products and services, and met client needs to align with their business priorities.Achievement:- Met sales targets by understanding US clients' needs, identifying new business opportunities, and upselling products to foster business expansion.- Led cross-functional teams, including hardware design, manufacturing, procurement, and logistics, to ensure timely resolution of customer issues and seamless deal fulfillment. Show less
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Marketing SpecialistRight Management Oct 2006 - May 2007 -
Marketing InternDhl Jul 2006 - Sep 2006Marketing Research & Pricing Analyst
Iris C. Education Details
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National Taiwan UniversityMba -
Business Administration
Frequently Asked Questions about Iris C.
What is Iris C.'s role at the current company?
Iris C.'s current role is Channel Partner Manager, Google Greater China.
What schools did Iris C. attend?
Iris C. attended National Taiwan University, University Of Georgia - Terry College Of Business, National Taiwan University.
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