@ Amazon DeliveryFocus: Last Mile Delivery (Feb 2024 – present); Amazon Air (July 2023 – Feb 2024)

• Designed digital dashboard for fast-food chain corporate managers to take quick and informed actions based on real-time insights, enabled by computer vision AI• Performed user research, UX flow configurations, and prototyping

@ Amazon Transportation & Recipient Experience Design Studio• Led design and research for encouraging sustainable equipment acquisition among 3rd party carriers & drivers to support Amazon’s Shipment Zero goal• Collaborated with cross-functional teams including UX Researchers, Engineers, and Product Managers to identify opportunities and technical / business constraints

• Researched and designed a mobile application that supports visualization and sense-making of sensor and clinical health data for cancer chemotherapy patients and healthcare providers• Conducted interviews with patients and healthcare providers to inform design decisions, synthesize learnings into rational insights, and strategically incorporate product thinking• Worked cross-functionally with Institute Director, research coordinators, software engineers, and medical students to implement designs

• Brainstormed, crafted, and executed digital advertising campaigns for Pre- and Post-open theatrical releases (e.g. Avengers: Endgame, The Lion King, Mulan, Black Widow, etc.) based on research and campaign objectives• Evaluated, negotiated, and executed media buys with publisher partners, including Amazon, Google, and Spotify• Managed client day-to-day communication; Delivered campaign updates and optimization plans• Collaborated with Project Managers, Search/Social Specialists, and Analysts on asset delivery, trafficking, and campaign performances; Supervised 7 planners and assistant planners on projects and deliverables

Supported the launch of Disney+ Streaming Services, Searchlight Pictures in addition to Disney theatrical campaigns

• Developed and delivered digital marketing strategies for international market expansion, based on in-depth competitive research and analysis; presented final intern project to the President of Universal Studios and other executives• Participated in digital content creation such as developing social media posts & visuals, brainstorming for Halloween Horror Night special events, and reviewing marketing materials from corresponding agencies• Prepared and organized weekly reports on visitor trends, presented to the VP of Marketing Insights

• Built and tested multiple iterations of the website, which resulted in positive reviews and 3x+ user engagement• Created and tested multiple iterations of app prototype for developers to use as basis for current app