Iris Chan Email & Phone Number

台北

1. Lead Marketing team to plan and execute Marketing campaign to achieve monthly target in Cable/Broadband/VOD/Home Security/VAS.2. Plan different regional promotion for the highly competitive market.3. Strategic project participation, such as Fubon group synergy project/OTT&IOT project/Taiwan mobile synergy project and so on.4. Conduct monthly ATL and BTL communication resourses allocation.5. Co-op with Channel for interactive campaign via FB/Promotion page/TV to increase TV rating. (Fox sports/HBO/Discovery/CBS/Li and so on).

Neihu

1.Lead segment promotion team to achieve monthly acquisition target2.Co-op w/ handset vendors to design monthly ATL/BTL campaign and regional promotion to enhance the device volume of each mobile brand company (HTC, Samsung, Sony, LG included)3.TM channel management, achieve given acquisition target.4.Channel development to create new partner and leverage their customer base to grab new GA(FarEastone Group/Toyota/Banking/McDonald's/COSMED/Easter/TransAir, and so on)5.ATL/BTL communication resources allocation. 6.Strategic promotion initiation and competition information collection.

Taipei

VAS Product PM (Apr.2009~Sep.2011) 1.EBook Services: Lead eBook product team to achieve revenue target. Negotiate and persuade publishers to provide eBook content in myBook platform. Plan and execute daily/monthly ebook campaign, relative communication design and result-tracking. 2.Mobile Data Rate Plan: DRP design, campaign plan and execution to achieve data bundle rate ratio target. 3.NCC filing relative task for DRP/VAS product, like filing deck preparation, negotiate with NCC window to explain our DRP/VAS product pricing structure. Retention Marketing PM (2006~2009)1.VIP Club maintenance, including quarterly criteria review and adjustment, VIP mthly co-op coupon arrangement, VIP monthly magazine design, monthly VIP event planning (such as free movies, VIP family activities, Wine tasting courses, food tasting courses, make-up courses and so on). 2.Leverage H/S vendor resources to give extra premium or discount to VIP renew customer every month.3.Performance tracking to fine-tune our offer to lower down churn rate of VIP.

Taipei

1.Home Projector product roadmap planning, pricing and promotion.2.Cooperate with key account to provide sales forecast (Weblink and Genuine), executive channel incentive program, end user promotion to achieve monthly target.3.Create new business model to increase Home projectors sales through, such as DVD rental shop, Decoration industry, TV shopping, internet shopping and so on.4.Dealer seminar and training course plan and execution.

Taipei

1.Handset purchasing, pricing, promotion and inventory control.2.Co-op w/ HS vendors to execute end-user campaign/channel incentive program to achieve sales target.(Nokia/Motorola/Ericsson/OKWAP/Philip)3.Sales Training for new H/S launch and new promotion.4.Mthly Store POSM booking and design.

Master Of Business Administration (Mba), Technology Management

Bachelor'S Degree, Business Administration

Activities and Societies: 1.Student Association : Head of Activity Planning Section 2.Ballroom Dancing Club : Member of Activity Planning.