• Played a key role in the merchandising leadership team, providing coaching and support to team members across multiple departments (development, production, material sourcing and purchasing) to ensure successful execution of their responsibilities. • Actively facilitated organization growth and implemented changes alongside team members.• Assessed and enhanced operational efficiency across departments, optimizing processes to drive productivity and effectiveness. • Monitored and participated in foreign exchange rate hedging strategies for costing, sales, and purchasing purposes, mitigating potential losses. • Conducted detailed business growth analysis to forecast and prepare sales budgets for shareholders, evaluating actual sales performance and strategizing sales approaches accordingly. • Cultivated and maintained strong relationships with clients, service providers, and material suppliers, maximizing profit margins in mutually beneficial partnerships. • Proactively pursued new client opportunities across various channels to drive business growth. • Established and maintained business relationships with renowned European brands such as Furla, Prada, Pinko, Aspinal of London.

• Oversaw and managed the entire product development life cycle, from prototypes to salesman samples, ensuring timely execution. • Actively participated in the salesman sample meetings with clients, reviewing and discussing product construction to meet their requirements. • Conducted cost breakdown analysis and provided alternative options to achieve target prices, maintaining profitability. • Sourced new materials such as leather, fabric, and accessories based on market fashion trends and client specifications. • Analyzed the sustainability of new materials and conducted material testing according to standards.• Effectively handled global material purchasing in a competitive and time-sensitive manner. • Identified and sourced qualified manufacturers for fashion handbags, small leather goods and accessories in China.• Negotiated prices with material suppliers and service providers to achieve target sales amounts. • Managed production allocation in China and Vietnam, optimizing production capacity for quality and cost efficiency. • Evaluated and ensured the maximum utilization of production hubs in China and Vietnam to maximize profit margins. • Coordinated and aligned the development team, production team, and QC team to meet client’s quality standards. • Collaborated with the shipping department to ensure smooth transit of merchandise according to client-assigned shipping modes.

• Identified and sourced capable and qualified service providers in China who could meet compliance requirements for luggage, backpacks and business bags.• Proposed and sourced new materials for designers and buyers, keeping up with market trends and client preferences. • Planned and organized quarterly buying trips with buyers in Hong Kong and China.• Monitored sample and production statuses closely to ensure adherence to schedules and timely completion. • Managed and tracked shipment schedules to ensure merchandise was shipped as planned. • Conducted quarterly evaluations of service providers to assess their performance and ensure ongoing quality and compliance.• Supervised and coordinated a quality control team responsible for conducting rigorous quality control activities in China.

• Oversaw the entire process from the development stage to the completion of production, ensuring smooth and timely execution. • Acted as the primary point of contacted for clients, addressing all inquiries related to development and production. • Prepared and analyzed cost breakdowns to meet clients’ target prices, optimizing profitability. • Managed production material calculations and efficiently handled material order processing. • Collaborated with the Design and Engineering Team to troubleshoot and resolve product construction issues. • Supervised a Merchandising Team in PRC, overseeing daily operations and coordinating with the sample room, cutting department, warehouse and production department. • Liaised with the logistics department to arrange required shipment schedules and ensure timely deliveries. • Maintained close working relationships with global well-known brands in the US (e.g. Coach, Henri Bendel) and European markets (e.g. Lancel, Kenzo, Givenchy).