Iris Chuang Email & Phone Number

Hsinchu City, Taiwan, Taiwan

Optimized Digital Advertising Campaign Performance (Media Industry)• Developed precision marketing model for real estate and fund advertisements. Increased CTR by 37%, session duration by 23 %, and decreased bounce rate by 16%.• Wrote a web crawler to gather information on users’ browsing data. Created article clustering model to extract users’ reading preference, and built a recommendation system for recommending similar articles.• Designed Customer-Centric Data Mart and… Show more Optimized Digital Advertising Campaign Performance (Media Industry)• Developed precision marketing model for real estate and fund advertisements. Increased CTR by 37%, session duration by 23 %, and decreased bounce rate by 16%.• Wrote a web crawler to gather information on users’ browsing data. Created article clustering model to extract users’ reading preference, and built a recommendation system for recommending similar articles.• Designed Customer-Centric Data Mart and transformed raw GA data into organized multivariate data, having the powerful functionality to understand customer profiles efficiently. Monitored Social Media Fans Trend (Gaming, Environmental Protection, and Beauty Industries)• Developed Trending Topic Module with graph models to discover weekly trending keywords among different discussed topics on social media.• Built Auto-Tagging Module to assign KOL type periodically using social media posts on a large scale with an 87% accuracy score.• Designed data visualization dashboards to analyze and track fans’ reaction behaviors and topics of interest. Show less

Customer Relationship Management (Financial Industry)• Conducted Social Network Analysis for the Credit and Wealth Management Department to discover potential customers.• Developed Credit Default Risk Prediction Model to detect and flag customers with high default probability in real-time.• Developed Customer Segmentation Model for Retail Banking Customers to track their spending behavior and asset allocation.• Delivered Customer Segmentation lectures for employee training… Show more Customer Relationship Management (Financial Industry)• Conducted Social Network Analysis for the Credit and Wealth Management Department to discover potential customers.• Developed Credit Default Risk Prediction Model to detect and flag customers with high default probability in real-time.• Developed Customer Segmentation Model for Retail Banking Customers to track their spending behavior and asset allocation.• Delivered Customer Segmentation lectures for employee training program including machine learning topics on Text Mining, Clustering, Predictive Analysis, and Social Network Analysis.Enhanced Customer Experience (Information & Communication Technology Industry)• Developed Auto-Tagging Model for Games sector under mobile application store using gamedescriptions. Automatically assigned game type tags for different games.• Developed Article Segmentation Model to classify text based customer service data, and prioritize negative complaints to optimize customer experience.Produced Reliable Commodity Sales Forecast (E-Commerce Industry)• Developed Sales Forecasting Model using online retail transactions data, and achieved an 88% accuracy score, which effectively reduced the client company’s inventory costs significantly.• Designed a comprehensive data mart with features created based on price fluctuation, sales order records, customer profile, and promotion data. Show less

台灣 台北市

Text Mining Project (Gaming, Healthcare Industry)• Collected healthcare relevant discussion from social media through IBM Watson content,and developed sentiment analysis to find out popular issues on aesthetic medicine.• Wrote a web crawler program to gather information on game-related news and online discussions. Analyzed users’ behavior and preference to improve game content and interface.

Master'S Degree, Biostatistics

Bachelor'S Degree, Mathematics