Responsible for building an active community, creating partnerships and fundraising.

Responsible for : - Employee engagement & value-driven corporate culture via internal communication en employee activities - Corporate reputation via Public Relations initiatives

I’m working at the intersection of 'Marketing' and 'Human Resources' @ Van Marcke. On the one hand I am responsible for 'Branding' that is both customer oriented (brand marketing) and employees oriented (internal branding) as future employee oriented (employer branding). On the other hand, I am responsible for 'Change Management Communication' that must ensure that employees remain committed and are prepared to go along with a changing organization.

Head of the Brand & Service Marketingteam @ Van Marcke, being part of the Omnichannel Business Development & Marketing department. Responsible for research, the development of the brand strategy and the strategic B2B&B2C brandmarketing communications plans. Responsible for the right implementation of those plans by means of different tools: own/paid media, 3D/Design (shop & fairs), product portfolio catalogues, content-based & user-centric digital marketing (website/blog/social media + Search Engine Marketing, Social Media Marketing)Coaching a team of 5 professionals, and working in close cooperation with e-commerce&digital, promotions&events, and business concept development specialists.

Responsible for B2B and B2C trade marketing at Van Marcke, in close cooperation with the sales concept directors B2B & B2C. Responsible for brandmanagement, promotional sales leads generation, relationship building and online website traffic. Coaching a team of 12 people divided in a brand support, a digital marketing and a promotions&events team.

Head of the central marketing communication department of Van Marcke. Responsible for brand management & corporate identity, sales communication and relationship marketing. And this for professional clients (installers, prescriptors) and end user prospects (consumers who are building/renovating their house).

Responsible for the implementation of a performant communication strategy for different clients having strong brands such as Delhaize (supermarket), Alpro (Soya products), Nivea (beauty&care), Van Marcke (bathrooms&heating installations distributor), Telenet (communication), VT4 (broadcasting channel),...

Responsible for the execution of the communication strategies for different clients having strong brands such as Citibank, Boursin cheese, Pergo laminanate flooring, Duracell batteries, Scottex toilet paper, Cointreau liqueur,...

Responsible for the advertising execution of different brands such as Passendaele & Père Joseph (cheese), Fama (margarine), JVC (audio&video),...

Responsible for the advertising & promotional material execution of different brands or companies such as Gyproc (plasterboard), Filmfestival Gent, Macleans Sensitive (toothpaste),...

Responsible for the execution of different types of desk research (gfk & Nielsen analysis) and field research (qualitative & quantitative)