[Advertising Product Optimization] Responsible for sorting out channel e-commerce product data, perfecting and optimizing according to data, integrating channel e-commerce agent business process, sorting out problems and iterative optimization, assisting in analyzing e-commerce business customer delivery cycle and other indicators, analyzing e-commerce offering categories Features, performance analysis and case production

[Social Media Strategy] As a speaker, invited to participate in the Go Social Forum held in Hong Kong on January 11, 2019. The forum was attended by more than 300 senior executives from major companies in Hong Kong. With the English speech shared how to adopt emerging social media. The strategic layout entered the Chinese market. [Strategic Output] Accurately target the HKTDC's mainland promotion, identify data sources through data analysis and user testing, and adjust business strategies in a timely manner after many trial and error and rapid iterations, and choose to be the main propaganda platform. Appropriate time and precise topics pushed economic analysis articles to target readers. Within three months, the number of followers and approvals exceeded 300% of KPIs.

[Data Insight] Based on WeChat behavior data, the user image is analyzed to assist the technical engineering business group to accurately recommend the algorithm to complete the algorithm. The advertiser is provided with an image generation platform based on the user image, and the user is personalized and the advertisement is precisely optimized. , seeking the best solution for advertising.[Product Research] Lead the product research team, follow the current advantages and future trends of Tencent's accurate recommendation, follow up the latest technology development progress, conduct research, report the research progress to the team every week, and have completed the research project: Ali Luban technical research , transplanted flowers and wood advertising algorithm research, GIF animation research.

[User Insight] Based on more than 4,000 customers’ data , find the pain points of the customer management system, conduct user research on the system's problems, pay attention to Kantar Media's long-term strategic customers, interview and research methods to collect the use of Salesforce platform, and form research reports and The Asia Pacific CEO discussed Kantar Media's long-term strategy for customer management.[Strategic Planning] According to the user research drafting and improvement specifications, proposal is adopted by the CEO of Asia Pacific. The independent writing of the instructions for use has been reviewed,CEO of Asia Pacific region has conducted the campaign on the company network.