Iris Li Email & Phone Number

Hong Kong Sar

As a Europe & Asia regional associate brand manager, I am a key contributor to the development of strategic business goals, vision, and planning for the category of brands across Asia. Regional Strategic Planning-Developed and execution of 1-5 year brand and category activation strategies for Asia in partnership with the Global team and local markets to drive long term growth objectives-Analyzed and evaluated brand metrics, consumer behaviours, industry and retail trends to identify opportunities for brand and category development.-Recommended key research/data gaps that will help to advance brand growth across the regionGo-to-market activation-Led the development, delivery, and measurement of brand activation toolkits to be executed consistently within all markets-Partnered with Licensors and Licensees to ensure strong collaboration maximizing business both regionally and in local marketsPerformance Optimization-Led competitive market analysis to understand the brand position and competitive growth areas.-Led the analysis and evaluation of brand metrics, media performance and portfolio performance at retail to inform short to mid-term optimisation actions

Hong Kong Sar

As a regional marketing specialist, I supported media strategy planning, working with local marketing teams & media agency partners, as well as designing new assets management processes for the APAC region.Media Planning-Liaised with media agency partners e.g., OMD, TotallyAwesome to build the business case for the partnership and facilitate the conversation on achieving a better rate and value adds.-Planned and executed marketing campaigns for Japan. Leveraged both customers' and our own platforms in a multi-channel approach across YouTube, CRM, Facebook, influencers to drive conversions and sales. POS increased +10% vs. prior year.-Developed a new campaign analysis tool (Power BI) to enhance the user experience and boost efficiency when conducting post-campaign reports. Asset Management-Spearheaded a new asset management process, to develop a centralized digital and product asset repository for local markets use. Saving markets significant time and money and allowed faster go-to-market.-Acted as Asia regional lead to build PIM (product information management) system with global teams. Identified opportunities and hurdles for our markets, built user requirement, conducted UAT & training.

Hong Kong, Usa, Japan, South Africa

Develop marketing tools and business campaigns for the Fintech Company; also accountable for expanding the customer base.Event Organizing and Marketing • Implemented marketing campaign through online and offline channels. (E.g. Facebook, Google AdWords, Wechat, emails, seminars etc.). • Acted as the team leader to create and monitor the Facebook Page. • Took the lead to organize and exhibit in the China International Internet and E-Commerce Expo 2017. • Initiated, designed and planned the “Cross-border e-commerce opportunities” seminar with Amazon, BubblesLink, and Wework in Hong Kong. Maintained long-term partnership with these parties since then. • Appointed as coordinator to work on the details for the sponsorship of Global Sources Summit 2017.• Presented as speaker in various exhibitions and symposiums. Such as the Internet Expo China 2017, powered by CEBIT, to talk about the interrelationship of internet and Fintect. Client Acquisition and Sales • Tripled the customer base by Wechat, QQ, cold call and direct selling after joining the company for half a year.• Established long term relationship with various partners and boosted the number of customers. They included Amazon, Ebay, Bamilo, Janco Global, Kuehne & Nagel, Continental Global Service etc. • Supervised the sales team in Shenzhen. Monitoring and providing feedback on monthly performance as well as carrying out disciplinary activity.

Hong Kong Sar

• Dealt with the external parties (e.g. Accentrue) to settle system fault and work on the enhancement.• Prepared the SEO and SEM launching for the interactive service department.• Acted as supervisor to monitor daily operation of retail branch and set business targets for each branch.• Worked as a team to design and execute staff motivation scheme for over 5000 staffs of the club.• Assisted in the planning and operation of the world class racing event Longines Race which involved liaising with world class jockeys and horse owners and providing hospitality service.

• Prepared feeds and blogs for various brands such as Pandora, Unicef, Moet etc.• Analyzed data of different media channels for our clients.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Information Management

Activities and Societies: Information System Society

Exchange, Information Science/Studies