Iris Li Email & Phone Number

Hong Kong SAR

As a Europe & Asia regional associate brand manager, I am a key contributor to the development of strategic business goals, vision, and planning for the category of brands across Asia. Regional Strategic Planning-Developed and execution of 1-5 year brand and category activation strategies for Asia in partnership with the Global team and local markets to.

Hong Kong SAR

As a regional marketing specialist, I supported media strategy planning, working with local marketing teams & media agency partners, as well as designing new assets management processes for the APAC region.Media Planning-Liaised with media agency partners e.g., OMD, TotallyAwesome to build the business case for the partnership and facilitate the.

Hong Kong, USA, Japan, South Africa

• Develop marketing tools and business campaigns for the Fintech Company; also accountable for expanding the customer base.Event Organizing and Marketing
• Implemented marketing campaign through online and offline channels. (E.g. Facebook, Google AdWords, Wechat, emails, seminars etc.).
• Acted as the team leader to create and monitor the Facebook Page.
• Took the lead to organize and exhibit in the China International Internet and E-Commerce Expo 2017.
• Initiated, designed and planned the “Cross-border e-commerce opportunities” seminar with Amazon, BubblesLink, and Wework in Hong Kong. Maintained long-term partnership with these parties since then.
• Appointed as coordinator to work on the details for the sponsorship of Global Sources Summit 2017.

Hong Kong SAR

• Dealt with the external parties (e.g. Accentrue) to settle system fault and work on the enhancement.
• Prepared the SEO and SEM launching for the interactive service department.
• Acted as supervisor to monitor daily operation of retail branch and set business targets for each branch.
• Worked as a team to design and execute staff motivation scheme for over 5000 staffs of the club.
• Assisted in the planning and operation of the world class racing event Longines Race which involved liaising with world class jockeys and horse owners and providing hospitality service.

• Prepared feeds and blogs for various brands such as Pandora, Unicef, Moet etc.
• Analyzed data of different media channels for our clients.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Information Management

Activities and Societies: Information System Society

Exchange, Information Science/Studies