Iris Liu Email & Phone Number

Hong Kong

Shenzhen, Guangdong, China

Shenzhen, Guangdong, China

Shanghai City, China

• Startup Evaluation & Proof of Concept: Scouted and evaluated startups, lead customer study as well as Proof of Concept (POC) in various domains, such as Individual Audio Zone in vehicle, Driver Return Prediction for future digital cabin and smart vehicle functions etc. • Quantum Computing China Market: Monitor Quantum Computing and collaborate with local players on quantum challenge in China to test potential industrial applications.• Future UIUX & Digital Interior 2025+: Lead future Human Machine Interface (HMI) and Digital Interior study across department to derive customer-centric digital services. It results in strategic inputs and iterations for future in-vehicle digital solutions for China market.• Innovation Strategy: Initiated and developed BMW China Innovation Strategy in the company by deep-diving technology maturity and Chinese customer needs. It resulted in twenty pre-development projects identified and to be conducted in China market in 2021.

Beijing City, China

• Customer & Partnership: Initiated and lead customer value proposition study in China to provide quantitative insights on Intelligent Personal Assistant/3rd party content/Interaction modality/On Demand Mobility to cross department for China requirement formulation. • Innovation Monitoring: Formulate innovation strategy and work packages to provide focus areas to ACES based on China market specific. Support departments to delivery work packages.• Capital Market & CVC: Created and lead equity investment monitoring with focus onautomotive industry and generated corporate venture capital setup proposal for China. Collaborated with VC / Incubator / Accelerator to enhance BMW’s footprint in innovation ecosystem in China.

Beijing, China

• Investment Management: Ramped up China market entry for Shell retail business as portfolio manager by managing $300mln (Shell share) investment every year and coaching a team of 8 people to evaluate joint venture (JV) risks and ensure post investment performance. Overall it resulted in IRR >15% return for the company.• New Market Entry Strategy: Lead key work streams in New Market Entry in China by providing market insights, competitor analysis and translating them into growth assumptions.• Performance Appraisal & Improvement: Improved JV performance and portfolio by introducing Post Investment Review, Integrated City Plan, as well as by providing cross-functional customer insights. Lead two audits to JVs to ensure end-to-end investment controls. • Market Research: Lead team to build market intelligence database and conduct market trend analysis to provide strategic input and to incorporate customer insight in market study. Coached, motivated and developed individuals in the team to reach their potential and delivery as a team.• Capex Management: Worked closely with Venture managers, FN team and JV to understand JV cash position and multiple year plans to manage China capex for retail growth.

Paris Area, France

• Developed competitor profile with focus on M&A analysis and formalized competitor analysis process

Calgary, Canada Area; Beijing China

Tech & Field Program: Quality Assurance Coordinator (2009 - 2011) BEIJING, CHINA• Led the drilling software testing with in depth understanding of drilling engineering including well design, anti-collision and hydraulics.• Managed the team to migrate the biggest drilling software from Houston to Beijing and reorganized testing strategy with strict timeline and limited resources. • Improved core engine of drilling software by effectively identifying the bottleneck problem and collaborating with developers from R&D department.Essential Skills: Drilling Engineer Software, Drilling Performance Software, Requirement analysis, Project management, Drilling Performance monitoring. Tech & Field Program: Field Engineer (2007 – 2009) CALGARY, CANADA• Delivered quality oil field service to clients including real time drilling measurement and geophysical log interpretation. Successfully controlled logistics for oil field on site jobs.• Gained clients appraisal for building effective communication channel, resulting in less non-productive time in operation.• Led team trouble shooting unexpected problems in on-site jobs under extreme weather conditions and high pressure of field operations. • Led team reach high performance in Quality Safety Health and Environment improvement and enforcement.Essential Skills: MWD/LWD operations, Log interpretation, Team work, Identification of risk and events, QHSE lead.

• Intelligence gathering, analysis and security activities including questioning, searching and consequence management to ensure safety to people and security to assets.

Mba

Oxford Private Equity Programme, Business

Master, Astrophysics

Activities and Societies: Business Plan Competition Team SCI Publications: (1)http://adsabs.harvard.edu/abs/2003PASP..115..495L (2).

Bs, Astronomy

Activities and Societies: Founder and President of Music Appreciation Association.