Iris Martanovic Email & Phone Number

Denver, Co, Us

Oversee, execute, and measure paid digital marketing initiatives across all platforms/channels.

Denver, Co, Us

Woodland Hills, Ca, Us

As a Strategic Accounts Lead, I managed a team of sales personnel and account managers for both the Home and Specialty Services divisions. I successfully lead the team by applying my work experience in previous roles, leading by example, and always maintaining a client first mentality.

Woodland Hills, Ca, Us

As a Program Manager, I was responsible for supporting the sales and account management team in understanding how to best serve SMBs in the Home Services industry across North America. The sales support resources center on establishing credibility with prospects by promoting our internal performance and experience for similar businesses in their industry. I also centered my monthly webinars on industry best practices, seasonality trends, and guidelines on demonstrating our value to clients.

Woodland Hills, Ca, Us

As a National Sales Manager, I managed ongoing corporate client relationships & campaign performance to foster account retention, additional product adoption, and budget growth. (E.g. JAN 2013 netted a 33% increase in spend as compared to JAN 2012.) I also coordinated and led client strategy meetings to review media performance, budget allocation, YOY seasonal trends, and industry insights. (Strong win for 2013 included a client committing to a $1Million (90%) increase in spend for 2013 as compared to 2012.)To be successful in this position I: 1.) Managed campaign performance through ReachLocal propriety platforms (Campaign Central, Admin, and Corporate Portal) and publisher platforms (Google, Microsoft [Bing/Yahoo!] and Facebook). 2.) Collaborated with various internal teams to find resolutions to search/display campaign performance issues, implemented custom media opportunities (Custom display buys through Simpli.fi), and executed RFP responses. 3) Worked with business development directors to identify & match client prospects’ needs with ReachLocal products.The national brands I managed included but weren't limited to: Private Education (K-12), Home Services, Retail (Furniture & Electronics), Personal Finance, Employment Agencies, and Assisted Living.

Woodland Hills, Ca, Us

In my first position at ReachLocal, I was an account manager in the reseller division which was a great introduction to partnering with agencies and identifying how to best help them grow their client base through ReachLocal products and services. In late 2008, I transitioned my entire focus to only working with our national brand clients. Early on in my career, I discovered that I truly enjoyed working directly with clients and solving for their unique marketing challenges.

During my time at Amazing Goods, I generated break even and marketing analyses to determine the number of calls/orders/impressions, percent conversion, and avg. order value generated by each price offer to evaluate the profitability of each infomercial and/or online ad.I also corresponded with ad agencies regarding results, logs, billing, and reconciliation to ensure proper media placement and receipt of reimbursements. Identified and reduced under-performing media buys on a daily basis to maximize the effectiveness of the ad buys by at least 15%. (Average yearly budget = $6Million+) This process also required negotiating TV and online media rates for each new media plan based on previous quarterly rates and vendor performance.

My time at Austin American Statesman served as a great stepping stone to building a foundation in media sales, client relationships, and overall business strategies. I collaborated with the creative team, accounting, marketing, sales reps and clients to reach company sales goals. Processed advertising orders, scheduled ads, and designed ad-layouts for ¡ahora sí! - one of Austin’s weekly Spanish newspapers.

Master Of Arts (M.A.), Advertising

Bachelor Of Science (B.S.), Advertising

High School Diploma, College Preparatory

College Preparatory