Iris Moreno Email & Phone Number

Ciudad De México, México

Ciudad De México Y Alrededores, México

Created a campaign that produced 160 million pesos in the amount contracted for a fixed payment plan on SME credit cards, by discovering the most relevant point moment for customers.Boosted insurance sales by improving the accuracy (6x) and recall metrics of our predictive models (neural networks), that allow us to better target interested customers.

Led four different data science projects as a Product Owner that automates operational tasks, empowering a team of six data scientists to work on more strategic projects.

Personalized unique and timely offers triggered by real-time events, by using random forests.

Periseis

Developed of real-time rules for detecting fraud with credit and debit cards by improving recovery metrics and accuracy in our predictive models (neural networks and decision trees).Increased detection of compromise points (ATMs/POS) by 20% by optimizing response time in less than 24 hours on average through process automation.

Actuaria, Mathematics And Statistics

Data Science Practitioner, Data Science

Diplomado De Marketing Digital, Marketing