In 2017 I've joined founder Jeffrey Janssen in expanding The Color - hair coloring salons, The first salon concept with a focus on haircolor. I oversee company strategy, acquisition (partnerships), branding, trend watching, marketing / communications, social media channels, collaborations and overall digitalization.

The Color College biedt een uitgebreid cursus programma voor startende of ervaren haar professionals die zich willen specialiseren en verdiepen in (nieuwe) haarkleur technieken. Onze The Color Educators leren je de beste highlight of blending technieken, zoals balayage, colormelt, foillaye of hair strobing.

i wear [i] is established in 2020 by Iris Poldervaart. [i] is an elegant, stylish hair accessories label from Amsterdam, The Netherlands. We believe investing in quality and sustainable hair accessories that will go with your wardrobe throughout all seasons. Bringing you headbands, claw clips and 100% silk scrunchies to upgrade any outfit for any occasion. We are inspired by you![i] The label of everyone, because everyone iThink of [i] as the hair accessory you need to reach for to make any look complete.Follow us on instagram: @i_wear_i

The Chair (www.the-chair.com), het grootste online hair & beauty platform van Nederland, is in 2014 opgericht door topkapper Jeffrey Janssen met als doel het toegankelijk maken van professionele informatie op haar- en make-up gebied. Dit doet The Chair door middel van video tutorials en dagelijkse artikelen rond tips, tricks en trends. De bezoekers van The Chair bestaat voornamelijk uit vrouwen tussen 16 en 35 jaar. Dit najaar lanceert The Chair het ‘Powered By The Chair’ concept waarbij zij diverse digitale oplossingen zal bieden aan professionals binnen de haar- & beauty branche. Dit versterkt dan ook de missie van The Chair; de consument en de professional dichter bij elkaar brengen.In juli 2022 opende de eerste The Chair Salon op de Keizersgracht 500 in Amsterdam

Fashion, Beauty & Lifestyle PR agencyWorked for ; Tommy Hilfiger, Escada, Karl Lagerfeld, Elite Model Look, Coup D'Etat, Knit-ted, Frends - Creating and produce PR strategies - Showroom Management / Product lend outs & contact fashion stylists- Maintain/Expand media relations and opion leaders - Celebrity dressing- Set up collaborations with media (communications mix) - PR year plan / Strategy- Generate free publiciteit in fashion & lifestyle media publications, TV, newspapers and online- Press release service- PR advice & support- Press Report (Monthly editorials, event reports etc.)- Organize press presentations, product launch and press conference’s- Organize media days, press diners and lunches- Organize guest list for event- Product placement- Set up and maintain celebrity contacts- Event support- Launch new product

Responsible for Dutch PressSupporting European PR team. Side projects: responsible for backstage Line OpeningSupport: Celebrity Dressing

Supporting two Account Directors on accounts: Nissan Nederland, Sonneveld and new business