Iris Schouten Email & Phone Number

Hoofddorp, North Holland, Netherlands

Responsible for:• Concept/Theme Development: Assist in developing innovative and compelling concept/themes for brand activations, ensuring they resonate with target audiences.• Brand-Retailer Alignment: Align brand identities with the preferences of retailers in brand activations, stimulating effective partnerships.• POS/Artwork Design: Create visually appealing and impactful POS/artwork for various marketing efforts related to brand activations.• Trend Analysis: Identify… Show more Responsible for:• Concept/Theme Development: Assist in developing innovative and compelling concept/themes for brand activations, ensuring they resonate with target audiences.• Brand-Retailer Alignment: Align brand identities with the preferences of retailers in brand activations, stimulating effective partnerships.• POS/Artwork Design: Create visually appealing and impactful POS/artwork for various marketing efforts related to brand activations.• Trend Analysis: Identify and analyze current market trends and customer needs to inform and enhance brand activation initiatives.• Results Analysis (Circana): Utilize data from Circana to analyze the results of activations and marketing efforts, extracting insights to optimize future strategies. Show less

Rotterdam, Zuid-Holland, Nederland

After successfully completing my thesis project at the Van Rosmalen Kliniek, I was allowed to work as a Junior Marketing and Communication Specialist to implement my advice and support in other projects.Responsible for:- Project lead: implementing a new communication strategy (advice from my thesis project)- Project lead: implementing a customer loyalty system- Analyzing results achieved with marketing efforts- Competitor analysis- Writing and publishing SEO… Show more After successfully completing my thesis project at the Van Rosmalen Kliniek, I was allowed to work as a Junior Marketing and Communication Specialist to implement my advice and support in other projects.Responsible for:- Project lead: implementing a new communication strategy (advice from my thesis project)- Project lead: implementing a customer loyalty system- Analyzing results achieved with marketing efforts- Competitor analysis- Writing and publishing SEO texts- Employer branding- Conversion optimization- Customer journey optimization- Building and maintaining relationships with customers- Maintaining social media accounts Show less

Rotterdam, Zuid-Holland, Nederland

Responsible for:- Thesis project: for my bachelor thesis, I investigated how the company can stimulate sustainable customer relationships and customer loyalty- Supporting marketing activities on the website (WordPress), webshop (WordPress WooCommerce), newsletter (Mailchimp), Google Ads and social media- Reporting marketing data (Google Analytics)- Contribute to the conception and creation of content for various marketing channels and help launch new concepts

World Trade Center, Amsterdam (Schiphol), The Netherlands

Public Relations and Influencer Marketing internship aimed at generating publicity for brands within Coty's Consumer Beauty Division: Rimmel, Bourjois, Max Factor, Adidas, Guess, Wella, Bruno Banani and Sally Hansen.Responsible for:- Writing press releases for new product launches- Making product recommendations texts for various magazines- Building and maintaining relationships with influencers- Assisting in the design of press shipments- Assisting in organizing… Show more Public Relations and Influencer Marketing internship aimed at generating publicity for brands within Coty's Consumer Beauty Division: Rimmel, Bourjois, Max Factor, Adidas, Guess, Wella, Bruno Banani and Sally Hansen.Responsible for:- Writing press releases for new product launches- Making product recommendations texts for various magazines- Building and maintaining relationships with influencers- Assisting in the design of press shipments- Assisting in organizing press events- Analyzing and reporting the results achieved with PR and IM Show less

Master Of Science - Msc, Communication And Information Sciences Cis, Cum Laude

For my master’s thesis (grade: 8.5), I investigated the effects of emotion recall instructions and valence on self-perceived emotion.

Pre-Master, Communication And Information Sciences Cis, 7.5

The pre-Master's program consists of Bachelor's courses familiarizing you with the basic theories and research skills necessary.

Bachelor'S Degree, Communication

For my bachelor's thesis, I collaborated with a company and investigated how they can stimulate sustainable customer relationships.