Iris Sin Email & Phone Number

Hong Kong

> Formulate and execute online strategy for sport level and Hong Kong level, and collaborate with omni channel development> Analyze data with insights and follow up actions to improve website performance, user experience, AOV and conversions.> Develop website communication and campaign calendar to maximize the engagement of both new and return visitors.> Manage internal search functionality and improve the content relevancy along the user journey.> Acquire non-paid traffic through URM and SEO optimization.> Plan and execute marketing strategy with paid marketing team and social media team.

> Managed Dyson Online Store to provide smooth user experience and checkout funnels.> Involved in the UI development for specific ecommerce activities and made sure it aligned with company guideline and standard. > Drove traffic to the website through email marketing.> Maximized revenue with bank promotions and B2B sale collaborations.> Prepared data analysis and sales report to improve conversion.

> Responsible for order fulfillment with internal departments e.g.logistic & warehouse, and order fulfillment team, > Managed product listing and monitored inventory control.> Settled customer enquiry to maintain reputation and goodwill with internal parties.

> Performed market research and created bilingual marketing materials e.g. T&C, leaflet. > Monitored sales database and prepared report on daily basis. > Coordinated sales order from enquiry to after sales service with external and internal parties. > Performed content marketing, created and distributed content for targeted audience via Facebook.

Executive Certificate In Digital And Content Marketing

Bachelor Of Business Administration (Bba), Business Management, 3.46

Activities and Societies: BBABM Study Tour to Seoul, 2012

Associate'S Degree, Business Administration, 3.29

Activities and Societies: Business Society