Iris Tsai Email & Phone Number

• Manage partner relationships with GCP/AWS marketing.• Ensure brand messaging and marketing strategies are aligned with business directions and goals.• Lead a team of three in developing and executing marketing strategies for GCP/AWS.• Coordinate resources and prioritize go-to-market opportunities across all verticals.

Taipei City, Taiwan

• Digital Innovation- Work with product team to launch integrated communication campaigns with infographic content across regions, best practice: edge intelligent server (EIS) webinar promotion.- Evaluate and implement diverse digital tools to fulfill organizational needs such as BI software, marketing and event technology, learning management system.- Implement Tableau across the organization to enhance operations and decision making.- Work with MoBagel to launch a demand forecast AI project in Taiwan.• Marketing Analytics- Launch worldwide marketing performance report for marketing mix ROI analysis.- Implement campaign conversion tracking with UTM codes and GCLID auto tagging.- Analyze campaign funnel conversion from Google Analytics to CRM data.- Work with IT for customer journey analysis and customer segmentation analysis.• Media Buy, Online Ads, Social Media- Develop and drive worldwide leads generation strategies, manage global media buy, new customer growth: 170%, opportunity growth: 365%.- Online campaigns: edge intelligent server (EIS) webinar promotion, select topic campaigns, 2019 IoT co-creation partner conference and webinar promotion.• E-Commerce- Lead interns to launch 3 e-commerce campaigns in Korea to drive orders and registrants.- Support Korea e-commerce operations: launch new UI, product category optimization, launch new products, loyalty program, registrant growth: 43.2%, revenue growth: 527.5%.- Plan and launch e-commerce loyalty programs in Taiwan and China.• Email Marketing- Initiate automated email campaigns in 7 regions to accelerate customer segmentation.- Launch an automated IoT eNewsletter campaign with personalized email content.• Platform & Project Management- Responsible for functional/content/UI/UX planning, revamp, user manual creation, user training, and platform maintenance of 7 different internal platforms.

Taiwan

• Executed 7 new product launch events, assisted media invitation/reception, media kit preparation, and post-event media exposure evaluation for clients L’Oréal, Bobbi Brown, Clinique, IPSA and Puma.• Assisted Innéov competitor analysis by gathering information of consumer attitude toward nutraceutical products in forums and comparing competitors’ pricing, selling points, and product features.

Master Of Science (Msc), Marketing

Education record