Iris Valentin Manea Email & Phone Number

Bucharest, Romania

Bucharest, Bucharest, Romania

• Team coordination;•Coordinated communication activities in the digital environment for a diverse portfolio of brands, including Tymbark, Nestea, Tedi, La Festa, Salatini, Apa Bucovina, Arnos, Alcalia, Tiger Energy Drink, Dr Witt, and Valenii de munte.Generated and implemented effective social media strategies to increase brand engagement and visibility.•Oversaw and coordinated the activities on branded YouTube channels, including Tymbark FUNclub, Paste Arnos, and Goalgetters.•Collaborated with creative agencies to ensure alignment of online communication with brand strategy.•Led the coordination of online contests on Facebook and Instagram, driving user engagement and fostering brand loyalty.•Analyzed and provided valuable feedback on monthly plans for Facebook and Instagram pages.•Worked closely with media agencies to implement targeted online campaigns.•Planned and analyzed online budgets for each brand, optimizing resource allocation.•Monitored performance, identified opportunities, and implemented strategies to enhance channel performance and reduce inefficiencies.•Conducted community management on various social media platforms, building strong online communities and enhancing brand loyalty.•Conceptualized and executed creative marketing ideas for captivating campaigns that resonated with the target audience.•Produced detailed weekly and monthly performance reports, analyzing key metrics and providing actionable insights to optimize strategies.•Developed a comprehensive yearly strategic calendar, aligning marketing activities with business objectives.•Drove brand awareness and user engagement through innovative digital marketing campaigns, leveraging consumer behaviors and market trends.•Collaborated with influencers to amplify brand messaging and expand reach through influencer campaigns.•Contributed to the development of engaging YouTube video series projects, creating captivating content to attract and retain viewers.

Bucharest, Romania

Planning, developing content and monitoring for the Social Media pages;• Analysis of local and international markets in the digital environment to identify trends and development opportunities;• Create, manage, and continually update the digital content for all websites: brand, corporate and promotional;• Extracting and analyzing insights for social networking accounts of company brands, Google Analytics data, and suggest solutions to improve results;• Collaborating with creative agencies and the graphics department to produce the graphic materials needed to implement online campaigns;• Analysis of own brand sites compared to competitors, to identify weaknesses and strengths;• Analyze and permanently monitor all company social pages;• Coordination of communication activities in the digital environment in accordance with the strategy of each brand of Maspex Romania portfolio;

-Implementation of online advertising campaigns in the ad server;-Monitoring and optimization of ongoing campaigns;-Maintaining communication with Key Account Managers and addressing issues raised by them.-Monitoring ongoing advertising campaigns by reporting on ad space-Configuring and developing the ad server according to the needs of the online sales department-Testing tags, banners, and campaigns and optimizing them technically;-Tracking expenditures and campaign reports-Ensuring compliance with regulations and standards of the online advertising market regarding campaign serving and monitoring, as well as implementing in accordance with these.

Romania

-Providing expertise on the sampling process;-Assessing feasibility; evaluating sample availability within panels to meet the research project's needs;-Calculating and estimating project costs based on provided specifications;-Managing the sample within the platform;-Extracting the sample, preparing the field, creating email campaigns;-Ensuring communication with panel managers and project managers, etc.

Romania

Marketing Strategic

Bachelor'S Degree, Marketing