Iris Van Der Velden Email & Phone Number

Veenendaal, Utrecht, Nederland

Veenendaal, Utrecht, Nederland

Zoetermeer

- (Re)Launch of multiple products within the baby food category, leading the NPI from A-Z. This includes business case and P&L build up, portfolio strategy, project management, artwork development and communication strategy. - Business support on full portfolio, including (monthly) business development analyzes and input for demand reviews. - Marketing support on factory-driven projects (e.g. insourcing of our fruit pouch range from a 3PM to a Danone factory). - Communication strategy and execution, including digital & owned media.

Zoetermeer

2017-2018: Jr. Brand Manager NutrilonMy second role was within the Consumer Marketing division as Jr. Brand Manager Nutrilon. In this role I was responsbile for:- Campaign planning & execution in paid and owned media, with a strong focus on digital campaigns and precision marketing. - Artwork development & execution lead for the Nutrilon relaunch of 2018 (full portfolio relaunch).- Strong cooperation with internal and external parties. - A&P total brand.- Business tracking & other anlyses related to the brand.- Internal PR event. 2016-2017: Space and Shelf Vision ManagerI started my traineeship within Category & Channel Development as Space and Shelf Vision Manager. In this role I was responsible for:- Recommendations on shelf optimizations for both retailers as drugstores.- Implementing a new way of working to advise retailers/drugstores about their shelf (space), including templates, analyse tools & guidelines. - Category related analyses. - Trends & Developments tracking.

Rotterdam

Sales oriented internship within the Superunie SCC & Dressings team. After I finished my internship I stayed for another two months to assist the team during the implementation phase of a new IT system.

Rotterdam

From 2014 till 2016 I worked on several projects in different roles: student assistent of prof. H.W. Volberda, research assistant & coordinator for INSCOPE Research for Innovation and the World Economic Forum (main project). Each year the World Economic Forum provides The Global Competitiveness Report, which assesses the competitive landscape of 148 economies, providing insight into the drivers of their productivity and prosperity. The report series remains the most comprehensive assessment of national competitiveness worldwide. The data for the Netherlands as a competitive country will be gathered by INSCOPE Research for Innovation (Rotterdam School of Management, Erasmus University). As a research assistant I am responsible for gathering data for the World Economic Forums Global Competitiveness report about the competitive landscape of the Netherlands.

Cape Town, South Africa

Chatroom is an award-winning full-service communications agency, specialised in strategic and creative PR, brand development and BTL communication. As an intern I was assisting the team on several accounts and I investigated possible opportunities to expand abroad.

Master Of Science (Msc), Strategic Management

Activities and Societies: STAR

Bachelor Of Science (Bsc), Business Administration

Activities and Societies: STAR

Atheneum, Economy & Society